VP, Digital Strategy

VP, Digital Strategy

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a VP, Digital Strategy to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions. 

The Vice President (VP), Digital Strategy is a leader responsible for setting and guiding the strategic vision for digital marketing programs across the agency’s custom program. This individual owns the development of data-driven, insight-led digital strategies that deliver fundraising growth, audience engagement, and innovation at scale for large, nationwide nonprofit organizations. 

Leading a team of senior strategists and directors, the VP ensures that digital efforts align with client goals, channel performance, and market opportunity. This role works closely with cross-functional leaders across Digital Operations, Account Management, Creative, Analytics, and Media to ensure strategy is seamlessly executed and delivers measurable value.

The VP, Digital Strategy is a key contributor to the agency’s overall growth and service evolution—bringing deep expertise in nonprofit fundraising, performance marketing, digital innovation, and omnichannel audience engagement.

Responsibilities and Expectations: 

 Strategic Leadership & Vision 

• Understand and lead the agency’s digital strategic planning function, ensuring alignment with client missions and campaign performance goals.
• Establish best-in-class frameworks for campaign strategy development, audience planning, and channel selection.
• Stay ahead of industry trends, platform changes, and emerging technologies to evolve the agency’s digital strategy offering.

Client & Campaign Strategy

• Serve as the senior strategic lead on high-priority clients, developing annual digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations.
• Guide the creation of strategy briefs, strategic program plans, and performance projections across platforms (email, SMS, paid media, website, SEO, etc.).
• Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders.

Cross-Functional Integration

• Collaborate with Digital Operations, Analytics, Media, and Creative teams to ensure execution aligns with strategic intent and drives ROI.
• Partner with Account Mangement to ensure strategic continuity and effectiveness across all phases of the client relationship.
• Participate in strategic planning sessions, QBRs, and new business development initiatives.

Team Leadership & Development

• Lead, mentor, and scale a team of high-performing strategists and digital thinkers.
• Establish a culture of collaboration, insight-led planning, and creative problem-solving.
• Drive talent development and succession planning within the digital strategy discipline.

Performance, Innovation & Optimization

• Leverage behavioral, transactional, and campaign performance data to inform strategic recommendations.
• Champion a test-and-learn culture, bringing innovative thinking into audience targeting, creative direction, donor journeys, and conversion optimization.
• Develop case studies and thought leadership that highlight strategic success and contribute to agency visibility, including webinars, blog posts, and participation in industry studies. 
• Other responsibilities may be assigned.

Qualifications, skills, and experience:

• Bachelor's degree required; master’s degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred
• 10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context
• Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration
• Strong experience with digital platforms including email, SMS, paid social, search, programmatic, and content/web strategy
• Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy
• Proven record of driving digital revenue growth and strategic innovation for clients
• Skilled in analytics platforms (e.g., Google Analytics), CRM tools, and fundraising plat