Sr. Director, RTD Marketing

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Sr. Director, RTD Marketing  

 

The following position is open in New York, United States.

What makes this a great opportunity?

The Senior Director of US Marketing of US RTDs at Beam Suntory will be a key leader in shaping the portfolio and marketing strategies that will establish Beam Suntory as the leader in the US RTD market and shape how Americans drink. 

We’re seeking a leader who thrives in a complex, fast-paced, high pressure, growth environment. A restless leader who wants to build businesses and brands from the ground up and brings bold thinking. 

An inspiring and experienced people leader who effectively leads direct reports and x-functional teams through change and ambiguity, spearheading new ways of working, problem-solving and inspiring/ influencing teams, and partnering with global teams.  

Reporting directly into the Managing Director of US RTDs, the Senior Director will be the P&L owner for the US RTD Portfolio, including On the Rocks, Suntory’s -196, which together will account for nearly 50% of growth for the North American P&L.  The person will be integral leader in building Beam Suntory’s $1 Billion ambition in US RTDs.  

This role will act as the head of marketing for the US RTD organization, creating the vision and thought leadership for the US RTD portfolio, and building marketing capabilities that propel brands into rapid growth.  This person will lead team of marketing directors accountable for building powerful, magnetic brands from foundation to execution.  This role will have high exposure to senior leadership, serving as the marketing liaison for Suntory’s Global RTD organization and the North American Leadership Executive team.  

 Location: Based out of New York or Chicago, US 

Role Responsibilities

• Lead the portfolio and brand strategies for the US RTD spirits portfolio, including 3-year strategic planning, brand growth plans and channel planning. 
• Lead development, deployment, and financial delivery of Annual Operating Plan across the US RTD portfolio  
• Manage brand P&Ls, balancing in-year growth with long term value, aligning brand investment (BI) plans against priority jobs to be done and assessing BI effectiveness. 
• Build a team who will powerful brands end to end - including brand foundations, positioning visual ID development, communications, content, CRM, experiential, media strategy, sponsorships, and retail programming.  
• Set the marketing planning & communication processes for the US RTD organization ensuring clear and timely communication and strong connectivity to x-functional partners, US commercial, field marketing and the RTD Global team. 
• Serve as brand lead for sales & operations planning (S&OP) process, including forecasting, base liquid allocations and inventory management. 
• Embed ‘plan do check act’ best practices, leveraging data and insights to set KPIs and to elevate sales and marketing planning & sales execution. 
• Set the infrastructure and cadence for data capture, analytics and insights that enables rapid response to market and consumer shifts.   
• Build the ecosystem that enables team to create and execute powerful marketing platforms, including a tight network of agencies, x-functionals and thought partners. 
• Build ‘GEMBA’ culture of high market and consumer connectivity.  
• Partner with innovation team to build platform pipelines.  Lead planning and deployment of innovation, linking back innovation strategy to overall brand strategy and growth plans. 
• Partner with global RTD organization to align and optimize approach asset development and marketing activities. 
• Manage a team of more than 9+ marketers, including 3 direct reports.  

Qualifications

• 12+ years consumer marketing experience, consumer-packaged goods preferred. 
• MBA preferred  
• Self-starter with an ability to deal with ambiguity in a new strategic role within the organization. 
• Strong team leader and deep collaborator: experience building and developing high-performing teams, including x-functional partners.  
• Track record of building, launching and rapidly expanding emerging brands. 
• Demonstrated experience in working across and up,