Sr. Manager of Lifecycle Marketing (Consumer)

About the company:   Founded by ex-Apple Product and Engineering leaders, Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. We recently raised $100M in funding and we're looking to grow our Marketing team.   At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It’s an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem.   It’s also an approach that has led to our partnerships with Apple, Amazon (including Ring integration), Walmart, and other industry leaders – assuring that our products provide solutions that align with the technology choices and preferences of our customers.  

As our Senior Manager of Lifecycle Marketing, you will help drive all of Level’s lifecycle marketing efforts (email, sms, community and more), leading the customer journey from opt-in through post-purchase and ongoing communications. You will lead the strategy, development, implementation and execution of campaigns and automations that deliver on key KPIs and drive efficient growth, revenue and user experience for the company during this key stage, while continuously optimizing the customer journey for improved experiences. The Lifecycle Marketing Manager will also own Product Review Management, and develop a Review Strategy that helps shape the consumer experience and journey. You’ll be a key figure in helping to develop a deeper and more durable relationship with our customers.

You will work in close collaboration with your counterparts on the consumer marketing team in addition to cross-functional collaboration with sales, operations, finance, product, and our executive leadership team. Additionally, you will help manage external vendor partners such as SMS and Email platform vendors, be comfortable with presenting data and reports to senior management, and have an understanding of best-in-class practices across platforms. You will be excited about the smart home category and the potential that exists to create a holistic consumer journey for our customers.

Responsibilities

• Develop, Design, Implement and Maintain key lifecycle automations across SMS and Email, including: Welcome Series, Abandon Browse, Abandon Cart, Cross-Sell, Upsell, Post-Purchase, Product Install/ Support and Review Collection.
• Develop, Design and Implement Weekly Newsletter centered around education and awareness.
• Work collaboratively on development of an editorial calendar to ensure our brand and products remain top of mind for consumers around key moments in addition to driving sales
• Create and manage a Smart Home Community of past buyers using Facebook Groups, Discord or a similar platform. 
• Have a strong creative eye and POV on what resonates with consumers and optimize content/messaging accordingly through deep collaboration with internal and external partners
• Be an expert in driving a D2C business and stay up-to-date on industry trends, best practices, platform opportunities, etc.
• Collaborate with the broader marketing team to ensure that initiatives are aligned, along with copy and creative.
• Oversee Review Management strategy, and work with broader teams to relay important data to others in order to create better, more efficient customer journeys.

 

Requirements

• 5+ years of relevant experience, ideally executing lifecycle marketing initiatives in a D2C or Agency environment preferred 
• Technical and strategic understanding email, sms and community management required
• Deep knowledge of various lifecycle channels: Klaviyo, Attentive, Discord, Reddit, Twitter
• Ability to think strategically, balancing short- and long-term objectives by being both a strategic thinker as well as a driver of operational excellence
• Thrive working i