Sr. Manager, Product Public Relations

Senior Manager, Product Public Relations 

Why Genentech

From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key.  Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system.

The Opportunity

This role is accountable for development and execution of communications and public relations strategies that are integrated with Commercial, Public Affairs & Access, U.S. Medical Affairs, cross-functional Global colleagues and other internal stakeholders. The candidate for this role will have an understanding of the communications and campaign requirements for reaching a wide range of audiences, including media, healthcare professionals, patients and policy makers.  The PPR senior manager will bring a unique skill set that complements our existing dynamic team, bringing innovative, digital-first approaches to our communications strategies. In addition, this role will help shape communications strategy and launch plans for our late-stage pipeline assets and portfolio. They should demonstrate an ability to take smart risks, solve problems, influence peers and senior leadership, and deliver results.

You are a creative and savvy communications professional with a passion for storytelling in the modern media landscape. You are a "rule-breaker" who is excited by new platforms and isn't afraid to challenge traditional public relations approaches. You have a background in a fast-paced, digital-first environment, where you've executed multi-channel campaigns that include and go beyond traditional earned media. While you can work independently and have a strong drive for results, you also thrive in a collaborative environment and are eager to bring your unique skills to a team committed to your growth and development.

Key Accountabilities

• Develop and execute high impact, integrated U.S. communications and public relations strategies in support of assigned therapy areas and brand(s).
• Implement end-to-end communications plans for data and regulatory milestones, corporate commitment campaigns and disease education programs, leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage key external audiences. 
• Serve as media relations expert by maintaining relationships with key reporters and developing pitch angles with the goal of delivering thoughtful, positive news coverage.
• Develop and implement digital strategies spanning corporate digital channels (social media, gene.com) and influencer strategies that support brand objectives. 
• Partner with numerous internal stakeholders, including Commercial, Public Affairs & Access, U.S. Medical Affairs, Legal and Regulatory, and cross-functional global counterparts and other internal stakeholders.
• Serve as a strong communications/public relations expert working collaboratively with relevant teams to develop, implement, and deliver our agreed communication programs/campaigns/activities.
• Develop and measure effective metrics/KPIs to track communication impact and deliver the best business outcomes.
• Effectively manage agency relationship and budget to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.

Qualifications    

• Bachelor’s degree in a related field, including journalism, public relations, marketing, and communications. 
• Minimum of 8+ years of experience and established track-record of delivering impactful, strategic and content-rich communications programs, and proactive stakeholder management with demonstrable measures of success.
• Experience in translating scientific/technical content for a broad range of audiences. Pharmaceutical/biotech or healthcare experience preferred. 
• Strong stakeholder management and ability to work effectively in a highly matrixed organization and across geographical boundaries.
• Ability to work in agile team settings, supporting the teams and collectively driving for collective results, resilience
• Advanced social media experience – both in planning strategies and creating impactful content.
• Ability to work independently,