Managing Director, Corporate Communications & Sustainability
BPCMAbout the role
Managing Director
BPCM is seeking an experienced Corporate Communications Managing Director to manage a portfolio of a wide range of organizations within our Corporate, Consumer and Sustainability Communications practices. Candidates should have a proven track record of managing a large team across a number of industries and areas of expertise, and planning and implementing comprehensive, integrated communications strategies. This is a unique opportunity to work cross functionally with BPCM’s range of Practices, including Fashion, Beauty, Automotive and Lifestyle, Travel Wine & Spirits, Talent, etc.
Candidates must be adept at multi-tasking, working in a fast paced, entrepreneurial environment, as well as possess strong management and communication skills. Only candidates with substantial experience in the development, execution and management of brand/integrated marketing communications and public relations plans, thought leadership, events and corporate/corporate consumer communications strategies will be considered. Candidate must also have excellent written and oral communication skills, have well established industry relationships across business and consumer sectors and media, as well as be able to develop, negotiate and manage integrated communications and marketing programs.
Ideal candidates will have 15+ years of experience working in Communications, Brand or Marketing, in an agency and/or in house environment.
This role reports into the BPCM Partners and Chief of Staff and will grow our corporate comms client roster, oversee high-level client strategy across corporate, consumer and sustainability clients, maintain client health, and foster employee development and experience. This role will be hybrid, 3 days minimum in the office, with additional time as needed.
Responsibilities will be (but are not limited to):
DAY-TO-DAY MANAGEMENT:
- Oversee clients’ strategy, work closely with account leads to ensure articulation of the brand’s desired image and position, and consistent communication of image and position to all constituencies, both internal and external
- Responsible for an average of 7-10+ department team members based in NY, with potential for more (potential remote employees as well)
- Seamlessly work with department heads of all BPCM divisions and practices to foster efficient cross-departmental communication and integration when relevant
- Provide strategic direction to senior staff/clients on planning, initiatives, media relations and overall brand positioning; support team on execution of scope deliverables
- Develop comprehensive media strategies with media landscape/marketing trends
- Guide the team in developing a strong network with key editors/journalists across business, sustainability, consumer, lifestyle, trade and broadcast media
- Possess strong network of editorial relationships with senior editors, writers and freelancers and extensive experience in brand storytelling, thought leadership and feature pitching
- Oversee weekly, monthly, and annual wrap up reports for various clients as relevant, according to client scope
- Draft, edit and proofread materials from press releases, blog content, pitches, fact sheets, FAQs and briefing documents, to client correspondence
- Manage thought leadership platform with Senior Leadership & Department Heads
- Work with Senior Leadership to maintain a new business pipeline, align on new business goals, lead new business proposals, develop strategic communications plans, identify key media targets, and create budgets
INDUSTRY EXPERTISE:
- Follow latest trends and developments by attending industry events, reading trade publications, and following key thought leaders and influencers on social media
- Share thought leadership and industry trend research across consumer and sustainability sectors with the team and use the information to develop strategic recommendations, programs, or initiatives
- Foster and maintain senior level media relationships and grow senior editor relationships for strategic media coverage and feature opportunities
- Support team members on media/industry outreach on behalf of clients
- Oversee client contracts and renewals, ensuring the team is compliant across all legal requirements, privacy, and brand commitments
- Oversee BPCM’s media and contact database with the team’s support, ensuring accuracy and relevance of current contacts and new industry contacts
EVENTS:
- Plan and execute events including media and KOL events of all scales. Oversee invite lists and RSVP management, wrangle media and attendees, approve all internal/extern
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