Social Listening & Analytics Sr. Program Manager

Do you enjoy working with a top-notch team and being part of a growing, passionate, and forward-thinking company? Athena is fast becoming the best and most intensive high-touch consulting group in the country. Our exceptionally high standards and whole-brain, full-spectrum approach has earned us an enviable reputation across multiple industries and fueled our impressive growth. Athena brings an artful mix of creativity and facts-based insight to make even complex matters engaging, impactful, and memorable. 

Athena is looking for an ambitious leader to join the Optimization & Reporting Team as a Social Listening & Analytics Program Manager. The Program Manager is responsible for supporting the Corporate Communications Analytics Lead at a Fortune 50 client with the brand’s social media listening strategy.  This individual will drive real-time understanding and situational awareness of the issues impacting the client’s business and brand on a day-to-day basis. The Program Manager will collaborate with the client to uncover new opportunities to deliver insights and enhance brand, business, and customer intelligence and ensure efficient management of reporting surrounding brand crises. 

This role is an ideal fit for an individual who enjoys translating complex data into stories that are digestible and that inform client action. We work in a spirited, fast-paced, and ever-changing environment and we are looking for someone who can hit the ground running and thrive in this setting. 

Requirements

What you’ll be responsible for:

Program Management 

• Facilitating communication flow between the Leadership and internal/external stakeholders, ensuring a seamless exchange of information 
• Collaborating with a team of social media analysts to ensure a streamlined client experience in receiving all reporting across several workstreams: real time monitoring, brand and topic reporting, and  
• Recommending applicable process/project optimization solutions 
• Facilitating data and insights Q&A process to ensure consistency and accuracy 
• Driving alerting and reporting management, especially during crises situations and outside of core business hours including nights, weekends, and holidays when high priority topics arise 

Strategic Partnership 

• Directly supporting the client lead and serving as a trusted partner and advisor, providing insights and recommendations to drive informed decision-making 
• Monitoring and communicating emerging social media trends and technological capabilities to help shape digital marketing and insights efforts  
• Conducting research and analysis to support strategic decision-making processes 
• Contributing to and when appropriate spearheading the development of long-term strategic plans, translating vision into actionable goals and initiatives 
• Developing and driving a social listening learning agenda to expand digital capabilities 
• Serving as a trusted proxy for reviewing and sharing executive alerting and reporting  

Reporting  

• Developing and presenting social intelligence reports by translating social media listening data into relatable stories for cross-functional and executive audiences  
• Identifying actionable insights to inform brand planning, content development, reputation management, market research, and competitive analysis  
• Delivering breakthrough, actionable insights supporting brand intelligence and continuous improvement across the enterprise  
• Managing integrated content reporting combining social listening insights with website analytics and digital asset performance 
• Creating listening dashboards and real-time reports for ad-hoc topics 

The skills and experience you should have:

• 8+ years in marketing or communications with a minimum of 5 years in analytics roles  
• Experience managing social listening programs and analysis for a major brand (agency or corporate experience)  
• Expertise and experience with Social Media and Listening platforms (Sprinklr, Brandwatch, Salesforce, Crimson Hexagon, Netbase, Hootsuite, etc.)  
• Strong strategic understanding of social listening capabilities and passion for staying educated about developments  
• Experience developing Boolean queries from scratch, as well as refining existing queries to improve insights 
• Demonstrated ability to translate complex data sets into insightful non-technical stories  
• Ability to think strategically – understanding how the various components of an initiative fit into a broader picture 
• Excellent problem-solving ability 
• Excellent written and verbal communication skills 
• High level of comfort operating within a fast-paced environment and managing