Senior Growth Product Manager - 100% Remote (m/f/d)

Job Description

This is not a Product Owner role focused on backlog management, delivery coordination, or writing tickets.

We are looking for a true experienced Growth Product Manager who owns the why and what, works closely with Engineering and Design on the how, collaborates strongly with stakeholders, and leads through product discovery, strategy, and execution.

This is also not a growth marketing role. You will not run campaigns or acquisition channels. Growth in this role is driven primarily through product-led changes to the user experience, experimentation, and system-level improvements.

This role requires strong English skills, as it’s our primary working language. German is a plus, but not required.

=> This role requires strong English skills, as it’s our primary working language. German is a strong plus.

Who is Digistore24?

At Digistore24, we’re building a best-in-class ecommerce platform used by tens of thousands of entrepreneurs and SMEs to sell digital products, courses, memberships, and more.

As a Senior Growth Product Manager, your mission is to drive product-led growth across the Digistore24 platform, spanning activation, onboarding, engagement, retention, and monetization.

You will own growth problems end to end: understanding user behavior, identifying opportunities, running experiments, shipping improvements, and measuring impact on activation, engagement, retention, and long-term value.

Success in this role is defined by measurable improvement in growth metrics, not roadmap output.

Your new dream job

As a Product Manager at Digistore24, you'll join one of our cross-functional product teams and take ownership of a specific product domain. Your mission is to deeply understand our users, uncover valuable opportunities, and lead your team to deliver meaningful outcomes, all in alignment with the company’s broader product strategy and business goals.

Here’s what you’ll do:

Own growth outcomes across the user lifecycle

• Take ownership of one or more core growth metrics across the user lifecycle, such as activation, engagement, retention, or monetization.
• Identify friction, drop-offs, and unmet user needs using data and user insights.
• Translate insights into testable growth bets with clear success criteria.

Define growth models & loops

• Build and evolve growth models that connect product inputs to business outcomes.
• Identify and improve growth loops beyond linear funnels.
• Make prioritization and tradeoffs explicit, aligning initiatives with company OKRs and strategic goals.

Lead experimentation

• Design and run experiments (A/B tests, prototypes, staged rollouts) with Design and Engineering.
• Apply sound experimentation practices, including hypothesis definition, success metrics, and basic statistical reasoning.
• Use learnings to iterate, double down, or stop initiatives decisively.

Be hands-on with product analytics

• Work daily with product analytics to guide decisions and uncover opportunities.
• Use tools like PostHog (strong plus), Amplitude, Mixpanel, or Pendo to analyze user behavior and experiment results.
• Turn data into clear insights that inform decisions.

Drive end-to-end execution

• Lead initiatives from problem framing through discovery, delivery, and measurement.
• Collaborate closely with Engineering and Design on scope, tradeoffs, and sequencing.
• Ensure learnings are documented and reused.

Collaborate across the company

• Work as a thought partner with stakeholders across Marketing, Support, Analytics, and Leadership.
• Align teams around shared goals and outcomes.
• Communicate clearly and proactively.

Your benefits at Digistore24

At Digistore24, we believe that great people do their best work when given real autonomy, clarity of purpose, and a supportive environment. Here’s what you can expect when you join us:

• Work from anywhere, on your schedule: Whether from home or your favorite coworking space (3 days a week): as long as you have a stable internet connection, your work location and hours are flexible (MO-FR).
• Continuous learning: Access to regular training oppo