Social Strategy Manager

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

THE ROLE

At Grove, our community is the heart and soul of the company - from home, to wellness, beauty and more – our customers are a force of nature and believe sustainable, safe products should be accessible to all families.

We are currently searching for a Social Strategy Manager to lead our organic social presence across IG, Facebook, Tiktok, and Youtube. This role is equal parts storyteller, brand strategist, and content creator and will be responsible for translating our brand narrative into platform-native storytelling that resonates in a social-first world — building affinity, driving engagement, and supporting measurable business growth. The ideal candidate is an expert content strategist that knows how to turn Grove’s value propositions and mission into assets that empower consumers to make healthier, more sustainable choices in their everyday lives.

Every product Grove offers — from its flagship brand of sustainably powerful home care essentials, Grove Co., plastic-free, vegan personal care line, Peach Not Plastic, and zero-waste pet care brand, Good Fur, to its exceptional third-party brands — has been thoroughly vetted against Grove’s strict standards to be beautifully effective, supportive of healthy habits, ethically produced and cruelty-free. Grove is a public benefit corporation on a mission to move Beyond Plastic™ and is available at select retailers nationwide, making sustainable home care products even more accessible. For more information, visit www.grove.com.

WHAT YOU’LL OWN

• Bring Grove’s mission to life through end to end development of Grove’s social media channels (IG, Facebook, Tiktok and Youtube). Lead the strategic planning and distribution of social-first content, from management of the content calendar, to weekly content briefing, scheduling posting, and building performance reports.
• Develop a social content framework that maps high-value storytelling to specific audience segments. Architect a unified content ecosystem where this organic strategy informs paid media creative, ensuring a seamless brand narrative across the entire social funnel.
• Establish a rigorous "Organic-to-Paid" testing pipeline, using organic engagement data to identify "winners" for paid amplification.
• Manage the production lifecycle for all social assets: ideation, scripting, briefing, filming, editing, publishing. 
• Partner with the Director of Growth to create recurring content series to deepen brand affinity and engagement. Think in series and repeatable formats, rather than one-off posts, to drive performance. 
• Lead UGC strategy end-to-end: sourcing, creator briefing, rights management, and elevating authentic customer voices. 
• Monitor performance metrics, participate in weekly performance calls, and translate insights into creative pivots. Consistently optimize  hooks, formats, captions, and CTAs for each platform.
• Serve as the connection between Grove and its followers and customers to nurture superfans. Proactively engage audiences through community forums and partnerships. 
• Manage the community experience through the moderation of online comments with timely responses and facilitation of community groups.   
• Work cross functionally with creative, retention, merchandise, and product teams to ensure tentpole moments and merchandise features align with social content calendar.

ABOUT YOU

• 5+ years of experience in content development and organic strategy for a consumer-facing or e-commerce brand.
• A natural storyteller with strong creative instincts, exceptional editorial judgment, and the ability to educate and inspire audiences through social platforms
• Deeply fluent in Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, including algorithm behavior and retention mechanics.
• Hands-on production experience: comfortable filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself.
• Experienced in building and scaling UGC and creator programs to support content needs.
• Data-literate and comfortable using performance insights to inform creative decisions.

REQUIRED EXPERIENCE

• 5-6  years of relevant experience in content strategy and social media management
• Strong social copywriting and creative concepting skills
• Experience developing end to end creative and influencer briefs and working with a creative team to achieve desired output
• Experience using s