Senior Journey Marketing Development Associate

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

ABOUT THIS ROLE

As a Development Associate on the Journey Marketing Team, you will oversee the development and execution of highly targeted email campaigns. Your role will focus on servicing internal departments to help rollout initiatives and updates to our current client base along with development work on behalf of our dealership customer stores. In partnership with the Team Lead, you will prioritize the necessary updates and educational content sends to our clients in alignment with our revenue generating messages. You will work cross-functionally with Training, Product, and Sales to identify customer journey points at which product functionality or benefits can be highlighted in the interest of increased adoption and higher client satisfaction. And you will monitor reporting on these engagements in the interest of continuously improving our impact on these journey points. You will do all this within a high-energy setting, thriving on excellence and embracing the opportunity to interact with new partners on a regular basis and seek help when needed.

This individual will also embody the core tenets of Lifecycle Marketer at Cars Commerce: 

• A storyteller who inspire action amongst Product, Sales and Dealers by clearly articulating how our solutions solve the challenges our clients face
• A problem solver who can identify the connective tissue between a number of business challenges and solve it through collaboration and tech enablement
• A strategist who generates a wealth of Sales and Client data through team actions and then leverages that data to drive powerful recommendations for the business
• A collaborator, who sits at the intersection of almost every department in our business and leverages that position to mobilize cross-functional teams to take on transformative challenges

Responsibilities Include

• Build custom email templates and execute responsive email campaigns for clients and internal marketing initiatives
• Primarily responsible for email campaign setup, audit and launch. This role will actively work on creating new or editing existing templates, partner with internal design team and external agency to optimize and build email templates
• Effectively collaborate with stakeholders from Product, Design, Data and engineering to build best in class lifecycle campaigns
• Keep up on email best practices and provide recommendations for ongoing optimization of our journey strategy 
• Work with Onboarding and Client Success teams to identify important touchpoints in the customer journey and build out the right cadence of email messages around them
• Partner with Design to create A/B tests in the interest of continuously improving our campaign efforts
• Monitor contact list health and deliverability numbers - ensure list hygiene by periodically going in and updating our segmentation rule