Marketing Strategy & Digital Customer Success Manager

About the Role

In this high-impact position, you will support the development and execution of North America Marketing and Digital Customer Success strategic business plans that drive revenue, engagement, and customer lifetime value. You’ll partner with cross-functional teams—Sales, Digital, Operations, Product and Finance—to translate performance data into actionable growth strategies, ensure seamless go-to-market alignment, and champion continuous optimization. As the business owner for key initiatives, you will forecast program performance, track ROI against revenue outcomes, and refine campaigns based on market dynamics and customer insights. You will proactively uncover new opportunities for innovation, design data-driven digital and marketing strategies that boost adoption and monetization, and measure impact across the partner lifecycle. This role thrives in a collaborative, hybrid environment grounded in inclusivity, professional development, and cutting-edge technology.

What You’ll Do

• Develop and execute North America Marketing and Digital Customer Success strategies that align with revenue targets, engagement metrics, and customer-lifecycle goals

• Analyze multi-channel performance data (campaign metrics, web analytics, CRM) to uncover trends, optimization opportunities, and competitive insights; deliver concise, executive-level presentations

• Lead cross-functional strategy sessions—fostering collaboration among Marketing, Sales, Digital, Operations, and Product—to drive cohesive go-to-market execution

• Serve as the business owner for strategic initiatives: manage timelines, budgets, adoption targets, and outcome measurement

• Forecast program performance and monitor progress against annual and quarterly plans, ensuring investments drive measurable revenue impact

• Identify priority growth segments and target accounts; design engagement strategies—leveraging segmentation, personalization, and cross-marketing—to accelerate adoption and upsell

• Apply a working knowledge of technical concepts (APIs, web technologies, digital platforms) to partner effectively with IT and product teams, ensuring seamless execution of digital solutions

• Pivot quickly based on performance data, refining strategies to enhance efficiency, margin, and scalability

• Act as subject-matter expert on marketing automation platforms, digital engagement tools, and customer success technologies

• Leverage AI-driven tools to automate reporting, streamline workflows, and accelerate stakeholder communications

• Champion diverse perspectives in program design and strategy development to foster an inclusive, innovative team culture

What We’re Looking For

• 8+ years of experience in marketing strategy, digital marketing, customer success, or business planning within technology or high-growth organizations

• Bachelor’s degree in Business, Marketing, IT, Analytics, or related field (MBA preferred)

• Strong analytical skills with proven ability to interpret complex data sets and translate insights into revenue-driving strategies

• Working technical acumen—familiarity with digital platforms, web technologies, and integrations (APIs) to collaborate with technical partners

• Expert communicator with executive-level presentation skills and confidence engaging senior leadership and cross-functional stakeholders

• Skilled influencer with a track record of securing alignment around strategic priorities in matrixed environments

• Advanced problem-solving, critical-thinking, and decision-making abilities, with a bias for experimentation and continuous improvement

• Detail-oriented, highly organized, and adept at managing multiple initiatives concurrently under tight deadlines

• Proficient in marketing automation (e.g., Marketo, Eloqua), CRM platforms (e.g., Salesforce), analytics tools (e.g., Tableau, Power BI), and digital engagement solutions

• Adaptable to change and comfortable operating in a fast-paced environment, with a commitment to ethical decision-making and data privacy

• Demonstrated dedication to fostering inclusive teams and collaborating effectively across diverse groups

• Willingness to work occasional non-standard hours to support cross-time-zone initiatives in a hybrid office setting

#LI-Hybrid