Senior Director, Media

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

How We Strategize: 

 

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us.  It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).  

 

As a growing strategy team within the global powerhouse of 160over90,  we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.  

 

Is your heart beating faster yet? 

Role Overview 
As a Sr. Media Director at 160over90, you will play a critical leadership role focused on operational excellence, business development, and sustainable growth across our Paid Media offering. Operating within a fully integrated, channel‑neutral environment, this role plays a leading role in unlocking new revenue, expanding existing client relationships, and improving profitability through rigor, process, and scale.

This role partners closely with senior agency leadership to strengthen how Paid Media is sold, delivered, and measured—helping transform media from a service line into a growth engine for the agency. You will oversee media operations, guide talent development, and proactively identify opportunities for organic growth, cross‑sell, and new business through strong client relationships, external networking, and disciplined operational leadership.

The Sr. Media Director supports the broader Media Services team across Paid Media Strategy, Planning, Buying, and Data & Analytics, while also helping standardize best practices, improve financial stewardship, and ensure consistent, high‑quality delivery across the 160over90 organization.

Job Responsibilities

Business Development & Growth

• Identify and unlock organic growth opportunities across existing client relationships, including scope expansion, cross‑selling, and new paid media use cases.

• Partner with senior leadership and Client Service teams to support new business efforts, including prospecting, proposal development, pricing input, and pitch participation.

• Build and maintain a strong external network across clients, partners, and industry peers to generate inbound opportunities and elevate 160over90’s paid media reputation.

Operational Leadership & Financial Rigor

• Own operational oversight of the Paid Media function, ensuring consistent processes, delivery standards, and financial discipline across accounts.

• Drive profitability through staffing models, scope management, investment optimization, and performance accountability.

• Establish and evolve frameworks, workflows, and governance that improve efficiency, scalability, and quality of output.

Media Strategy & Investment Oversight

• Provide senior‑level oversight for integrated, high‑value paid media strategies aligned to client business objectives and performance outcomes.

• Oversee large, complex media budgets, ensuring investments are optimized across channels and aligned with both client and agency goals.

• Act as a senior escalation point for strategic, financial, or performance challenges.

Team Leadership & Capability Building

• Lead, mentor, and develop media leaders and teams, fostering a culture of accountability, commercial thinking, and continuous improvement.

• Build media talent capable of not only executing campaigns, but understanding client businesses and identifying growth opportunities.

• Champion best practices, training, and operational standards that elevate Paid Media’s impact across the agency.

Innovation & Marke