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Senior SEM Specialist
Red Dog MediaUnited Statesfull_timeVerifiedPosted 8 Aug 2024
💰 $125,000/yr($90,000/yr – $125,000/yr)
About the role
Internal Title: Marketing Specialist
Job Type: Full TimeIn Office - Henderson, Nevada
Disclaimers:- This is not a remote position.- We are interested in every qualified candidate who is eligible to work in the United States.
Schedule: Monday through FridayOccasional weekend or holiday shifts
Salary: $90,000-$125,000 / year
About the Role: Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to dominate the day to day opportunities and innovate for tomorrow! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field.
Your Impact:- Maximize profitability for marketing opportunities while paving the way for future growth and automation - Ownership over Profit/Loss for pay per click (PPC) marketing campaigns- Creation, syndication, and management of pay per click campaigns- Management of tests and experiments- Develop and refine processes, bidding strategies, documentation and automation - Competitive intelligence research- Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions- Data integrity- Follows project management from idea to implementation
To learn more about our marketing department, review this overview: https://docs.google.com/document/d/1XGSotnvkn4Tig67zHzTXihAMD-cTsaZlhsLHlQjiGPo/edit?usp=sharing
A Day In Your Life:As a Marketing Specialist, your day-to-day will fluctuate as we aren’t looking for someone to pump out the same routine full of monotonous tasks day in and day out. You will deal with constant challenges as you refine and create new processes while managing our portfolio through profit maximization.
Want an inside look into life at Red Dog Media? Check out this video: https://youtu.be/UDVBwmNcvow?si=NBq8UqOXV-CuNtog
Who You Are:Our team of Marketing Specialists boasts a rich tapestry of backgrounds, valuing diverse experiences while prioritizing potential and alignment with our core values – Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday.
If the following qualifications and traits describe you, we encourage you to apply: - Have a Bachelor's degree or higher - 3-5+ years of focused SEM (pay-per-click) marketing experience - Deep knowledge of Google Ads (formerly AdWords)- Comprehensive experience with Google Ads Editor - A Microsoft Excel wizard - A data enthusiast with a knack for solving complex puzzles- An analytically-minded person with strong skills in statistics and algebra - Eager to learn and innovate contributing at a high-performing level - A highly autonomous individual that drives initiatives forward with minimal oversight - Enjoys a challenge, competitive industry, and gamifying your work - Performs well under pressure with a sense of urgency- Values the independent nature of work - getting in the zone and going deep on a subject
Job Type: Full TimeIn Office - Henderson, Nevada
Disclaimers:- This is not a remote position.- We are interested in every qualified candidate who is eligible to work in the United States.
Schedule: Monday through FridayOccasional weekend or holiday shifts
Salary: $90,000-$125,000 / year
About the Role: Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to dominate the day to day opportunities and innovate for tomorrow! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field.
Your Impact:- Maximize profitability for marketing opportunities while paving the way for future growth and automation - Ownership over Profit/Loss for pay per click (PPC) marketing campaigns- Creation, syndication, and management of pay per click campaigns- Management of tests and experiments- Develop and refine processes, bidding strategies, documentation and automation - Competitive intelligence research- Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions- Data integrity- Follows project management from idea to implementation
To learn more about our marketing department, review this overview: https://docs.google.com/document/d/1XGSotnvkn4Tig67zHzTXihAMD-cTsaZlhsLHlQjiGPo/edit?usp=sharing
A Day In Your Life:As a Marketing Specialist, your day-to-day will fluctuate as we aren’t looking for someone to pump out the same routine full of monotonous tasks day in and day out. You will deal with constant challenges as you refine and create new processes while managing our portfolio through profit maximization.
Want an inside look into life at Red Dog Media? Check out this video: https://youtu.be/UDVBwmNcvow?si=NBq8UqOXV-CuNtog
Who You Are:Our team of Marketing Specialists boasts a rich tapestry of backgrounds, valuing diverse experiences while prioritizing potential and alignment with our core values – Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday.
If the following qualifications and traits describe you, we encourage you to apply: - Have a Bachelor's degree or higher - 3-5+ years of focused SEM (pay-per-click) marketing experience - Deep knowledge of Google Ads (formerly AdWords)- Comprehensive experience with Google Ads Editor - A Microsoft Excel wizard - A data enthusiast with a knack for solving complex puzzles- An analytically-minded person with strong skills in statistics and algebra - Eager to learn and innovate contributing at a high-performing level - A highly autonomous individual that drives initiatives forward with minimal oversight - Enjoys a challenge, competitive industry, and gamifying your work - Performs well under pressure with a sense of urgency- Values the independent nature of work - getting in the zone and going deep on a subject
Bonus Skills:
- Managerial experience
- Google Analytics
- Microsoft Ads (Bing Ads)
- Microsoft SQL (query creation)
- Graphic design / website UI design
- Conversion rate optimization
- Statistics
In the first 90 days, you will be expected to:
- Understand the business model and business environment of affiliate secondary marketing
- Demonstrate familiarity with proprietary technology
- Demonstrate ability to successfully cover weekend shift with limited oversight
- Show increased complexity and nuance in work
- Provide higher-level contributions in meetings (case studies, data analysis, process brainstorming, etc.)
- Demonstrate ability to take on smaller process improvement or data analysis tasks
- Complete a project
- Complete two educational courses
Benefits:
- Group health care insurance – 100% of employee premium paid by company
- Dental & vision
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