Marketing Data Analyst

What is the purpose of this role?

You’ll help shape how we allocate budget, optimize campaigns, and report marketing ROI, building the foundation for smarter, more scalable decision-making across the DOOR and HelloTech marketing ecosystem.

What is the role?

We’re looking for a Marketing Data Analyst to serve as the analytical engine behind our growth and lifecycle marketing programs. This is a high-impact, individual contributor role where you’ll work directly with the Head of Marketing and Growth Marketing Manager to evaluate performance across paid media, CRM, website conversion, and B2B funnel metrics.

Who is DOOR?

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

What will you do?

• Analyze paid performance across channels like Google and Meta to uncover opportunities to improve CAC, ROAS, and conversion efficiency.
• Lead event tracking and conversion setup via GA4 and GTM; maintain accurate measurement frameworks.
• Build and maintain dashboards in Looker and GA4, surfacing key performance trends across web traffic, user flow, and campaign health.
• Monitor website and funnel analytics to identify drop-offs and help guide site improvements and CRO initiatives.
• Support email, CRM, and lifecycle performance reporting—including retention trends, cohort analysis, and engagement insights.
• Collaborate closely with the Head of Marketing to support strategic marketing decisions with clean, actionable data.
• Analyze and interpret results from campaign tests, A/B experiments, and audience segmentation initiatives.
• Connect Salesforce lead and deal data to marketing touchpoints, enabling deeper B2B performance visibility.
• Assist in forecasting and quarterly planning through data modeling and historical trend analysis.

What do you bring to DOOR?

• Bachelors Degree in Marketing 
• 2+ years in marketing or growth analytics, ideally supporting both D2C and B2B environments.
• Proficiency with GA4, GTM, and Looker Studio for reporting and website performance tracking.
• Strong knowledge of marketing KPIs—CAC, ROAS, CVR, retention, and LTV—and how to influence them.
• Familiarity with Salesforce, especially in the context of marketing-to-revenue attribution.
• Ability to identify patterns, spot opportunities, and communicate insights clearly to stakeholders.
• Experience working alongside paid media and lifecycle marketing teams to improve channel effectiveness.
• Hands-on experience setting up and validating event tracking, funnel views, and marketing dashboards.
• Analytical rigor and strong attention to detail; you get excited about data quality and actionable takeaways.

DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.

What is required (travel & physical requirements)? 

• Occasional Travel to DOOR locations & f