Marketing Intern - Partnerships-1

Job Summary
The Marketing Intern will perform a variety of tasks dependent upon the team they support. This person will coordinate details, execute projects, and work cross-functionally with other teams within Workiva.

Responsibilities

• Collaborates with multiple teams across the organization to integrate appropriate marketing strategies
• Measures success metrics and analyzes reports to assist with recommending areas for improvement
• Researches industry trends, competitors, and regulations
• Assists in managing multiple marketing projects, programs, and/or events prioritizing workload and completion under tight deadlines
• Provide assistance in tracking project progression

Marketing Interns may perform any of the following activities depending upon which team(s) they may support:

Content Marketing

• Aligns messaging with company objectives and strategic goals; puts the end user first in every step of the content creation process
• Writes and edits marketing materials including brochures, blogs, white papers, and more

Customer Equity and Marketing Principles

• Manage the day-to-day information exchange with all internal resources for detailed specifications, material due dates, reviews, edits, and approvals

Customer Marketing

• Work with internal stakeholders and external vendors to secure venue contracts and execute other program logistics
• Create, distribute, and analyze customer survey results
• Build customer insights to understand personas and inform product innovation, marketing campaigns, and content
• Analyze business opportunities including the size and growth of new markets, and related customer needs, buying cycles, etc.

Global Demand Generation

• Plan, post, and measure organic social media channels
• Assist in promotion plan for paid social media campaigns
• Provides support executing Global Demand Generation areas which may include digital advertising, events, trade shows, account based marketing campaigns and digital marketing asset creation
• Create and monitor tickets for multiple advertising campaigns
• Use tools including Marketo, Salesforce, Google Ads, Bing, LinkedIn, Twitter, Facebook, and more

   
Marketing Events and Professional Group

• Research, plan, and execute on venue selection, collateral, and workshop/event logistics
• Assist with managing vendor relationships
• Monitor and work within established budget guidelines for the program(s)

Partner Marketing

• Organize and execute partner events
• Create messaging for weekly blogs and quarterly newsletters targeting an audience of partners
• Assist in building and executing go-to-market plans and launch programs

What You'll Need
Skills

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with strong propensity for action, results, and continuous improvement
• Ability to work successfully, in a high-energy, fast-paced, rapidly changing environment is necessary
• Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
• Strong creativity and brainstorming skills
• Strong attention to detail

If Content Marketing focused:

• General understanding of B2B communications, including digital marketing and social media best practices
• Knowledge of AP style and able to work within brand and editorial standards
• Demonstrated writing and marketing skills
• Writing samples required

    
If Customer Equity and Marketing Principles focused:

• Experience in process management preferred

If Customer Marketing focused:

• Experience with Salesforce, Qualtrics, Tableau, and/or Google Data Studio preferred

 
If Global Demand Generation focused:

• Analytical skills with ability to analyze data from several sources

 
If Marketing Events focused:

• Experience in planning large-scale events preferred

If Partner Marketing focused:

• Experience in project management preferred

If Professional Group focused:

• Experience with Photoshop and InDesign preferred

 
Education

• Must be currently enrolled in a degree-seeking program preferably in Marketing, Advertising, Business, Communications, or related program

Travel Requirements

• Up to 10% travel

Working Conditions & Physical Requirements

• Reliable internet access for any period of time working remotely, not in a Workiva office.