Business Product Marketing Lead, Business Experiences

At Meta, we make advertising meaningful for everyone: for people, and for the 7 million businesses who use our platform to connect with people across the Meta family of apps. We build tools that empower our advertisers and internal sales and marketing teams to help them drive economic value at scale. We're looking for an experienced leader who is passionate about technology, innovation and advertising to join our Product Marketing Team and shape and grow these types of internal and external tools. The Product Marketing Manager will be responsible for driving product requirements gathering, executing internal product launches and driving adoption across the tooling and interfaces our internal teams and external advertisers use. Must have a proven track record demonstrating strong analytical skills, strategic thinking, and decision making under uncertainty. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills.Business Product Marketing Lead, Business Experiences Responsibilities

• Manage and scale a high-performing business product marketing team
• Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals
• Drive alignment across product and business teams for the purpose of unifying our vision and goals for our tooling solutions
• Provide thought leadership and recommendations working across our tooling portfolio and shepherd product strategy and development
• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
• Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Minimum Qualifications

• BA/BS degree
• 10+ years relevant work experience, with at least 2 years experience working in Product Marketing or Product Management capacity (working with sales and/or engineering leadership)
• Experience mentoring and leading a diverse team
• Demonstrated problem solving skills with experience providing business insights and recommendations from multiple input sources (e.g. data sets, interview feedback, research)
• Experience influencing behavior at variety of levels in the organization, including cross-functional leaders, within a dynamic environment

Preferred Qualifications

• Background in online marketing, ad operations, analytics, customer relationship management, and/or strategy consulting
• Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-driven framework

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.