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Director of Omnichannel
BuckmanUnited StatesRemotefull_timeVerifiedPosted 28 Aug 2025
About the role
Omnichannel Director Buckman – Memphis, TN Location: Memphis, TNThis position is fully remote Language: EnglishTravel up to 25%Buckman is a privately held, global specialty chemical company with headquarters in Memphis, TN, USA, committed to safeguarding the environment, maintaining safety in the workplace, and promoting sustainable development. Buckman delivers exceptional service and innovative solutions to our customers globally in the pulp and paper, leather, and water treatment sectors to help boost productivity, reduce risk, improve product quality, and provide a measurable return on investment. Position Summary The Director, Omnichannel is responsible for leading and managing an Omnichannel Team to achieve revenue targets and drive business growth. This role is responsible for identifying, launching, and optimizing a new Omnichannel that delivers sustainable growth for Buckman. This role demands a blend of marketing savvy, data-driven thinking, and channel expertise to cultivate untapped opportunities, forge key partnerships, and propel our reach beyond traditional pathways. Creates the strategy and aligned budget, develops a winning team, and owns the execution of actions to drive exceptional results for our Customers and Buckman. This role is responsible for championing a high safety culture, setting the strategy to win, and delivering results. This role will collaborate with New Business Development, Research & Development, Marketing and Technology, and Smart Digital to ensure the Corporation delivers both highly profitable growth plan and superior Customer Experience. Key Outcomes/ResponsibilitiesOutcome: Drive Growth-Increased Revenue, GP, and Share of WalletActions: Omnichannel Channel Responsibilities:•Oversee Omnichannel operations and revenue generation to achieve P&L targets and market share objectives.•Develop and execute go-to-market (GTM) strategy for Omnichannel, aligning with business objectives and brand positioning.•Design and implement customer acquisition and conversion programs tailored to Omnichannel.•Oversee the development and execution of New Customer Acquisition/Share of Wallet marketing campaigns and associated Playbooks to guide process.•Create Playbook for Omnichannel process from Demand/Lead generation, qualification, Customer engagement, and conversion.•Drive sustainable Sales Pipeline Growth/Health and forecast revenue to ensure achievement of targets.•Develop and implement sales incentive programs to motivate the team.•Analyze sales data to identify areas for improvement and optimize sales effectiveness.•Optimize distribution of products/services through Omnichannel to maximize profitability.•Conduct market research to identify emerging or underutilized channels with disruptive potential for Buckman’s products or services.•Stay abreast of industry trends and technology advancements, proactively evaluating opportunities. Outcome: Create Differential Customer Experience-Segmentation and StrategyActions:•Establish a robust and scalable Omnichannel to serve as a foundational pillar for our future e-commerce Company vision, driving sustainable revenue growth and customer acquisition.•Conduct a thorough analysis of the customer base to identify and categorize clients suitable for Omnichannel versus those requiring a direct sales approach.•Develop and implement a customer segmentation strategy based on factors such as account size, complexity, and potential for growth.•Collaborate with the sales team to allocate resources effectively, ensuring the appropriate balance between inside, indirect, and direct sales efforts.•Continuously evaluate and adjust the sales approach based on customer feedback, market dynamics, and emerging industry trends.•Collaborate with marketing and product teams to create compelling sales materials and messaging. Outcome: Leadership of High Performance Omnichannel TeamActions: Lead and motivate a high-performing team of Omnichannel leaders•Lead the recruitment, training, and performance management of a dedicated Omnichannel team.•Recruit, train, and mentor a high-performing sales team capable of delivering top results.•Manage sales budgets, forecasting, and resource allocation to ensure effi
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