Director Off Premise

The Director – Brand Experience, GO is responsible for driving top-line sales growth for BWW GO through off-premise channels, which now represent 75%+ of total sales and serve as the primary engine of revenue growth. This role is fundamentally performance-driven, focused on supporting and optimizing the marketing calendar, driving analytical rigor, defining effective menu architecture, and leading digital performance across the off-premise guest journey. 

This role sits at the intersection of commercial strategy, digital execution, and cross-functional partnership. Success in this role requires a leader who has demonstrated the ability to build strong, trusted relationships across teams, partner effectively to move work forward and influence outcomes. 

BWW GO is in a dynamic growth phase. The ideal candidate is energized by working in a scaling environment, eager to make a meaningful impact, continuously learn, and help drive the business forward as it evolves.  

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RESPONSIBILITIES

Commercial & Marketing Calendar Leadership 

• Own and lead execution of the GO marketing calendar, ensuring initiatives are prioritized, sequenced, and optimized to drive sales, traffic, and digital performance. 

• Translate enterprise and brand strategies into disciplined, results-oriented off-premise plans in close partnership with BWW's, Commercial, Digital, and Operations teams. 

• Partner with Commercial and Revenue Management teams on pricing recommendations, promotional strategy, and value optimization for off-premise occasions. 

Menu Architecture & Guest Experience 

• Lead the definition and ongoing evolution of menu architecture for GO channels, ensuring offerings are optimized for digital platforms, guest relevance, and operational execution. 

• Collaborate cross-functionally to align menu strategy with guest behavior, analytics, and operational realities. 

• Evaluate item- and occasion-based performance using data and insights, making recommendations to improve mix, conversion, and average check. 

Digital Performance & Analytics 

• Provide strategic oversight of digital performance for the GO business, partnering closely with digital retail and consumer retail teams. 

• Establish analytical rigor across GO marketing initiatives by monitoring KPIs, diagnosing trends, and identifying opportunities to strengthen performance. 

• Use insights and data to guide decision-making, prioritize initiatives, and assess ROI across programs. 

Cross-Functional Leadership & Influence 

• Build strong, collaborative relationships across BWWs, Commercial, Digital, Operations, Revenue Management, and Franchise teams to drive alignment and execution. 

• Influence decisions and outcomes through strong judgment, data-driven storytelling, and credibility, rather than direct authority. 

• Lead cross-functional intake, prioritization, and Stage Gate execution to ensure initiatives move forward efficiently and deliver business results.