Director, Sales Strategy & Execution

Company Description

At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands—Jack Link’s®, Lorissa’s Kitchen®, Golden Island®, BiFi®, and Peperami® and KOOEE!® to name a few—there’s nothing artificial about us. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just be a participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar so high, the rest of the world needs a ladder just to see it.

Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.

Real Meat Protein. Real People. Real Results. THAT is Link Snacks.

Job Description

JOB SUMMARY

This Director of Sales Strategy & Execution is a key commercial leader responsible for developing and operationalizing the sales strategy that drives Jack Link’s growth across all U.S. retail channels.  This leader owns the MAPS strategy – Merchandising, Assortment, Pricing, and Shelving – to ensure Jack Link’s protein snacks win at shelf, drive category growth, and deliver superior results for retail partners.

The ideal candidate is a highly analytical, collaborative, and execution-focused CPG leader with experience in commercial strategy, sales planning, category insights, and revenue growth management.  A strong understanding of the snacking category, high-impulse merchandising, and retailer-specific execution standards is essential.

KEY RESPONSIBILITIES

Strategic Commercial Leadership

• Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth.
• Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans.
• Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels.
• Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth.

Sales Execution Leadership

• Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations.
• Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements.
• Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities.
• Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners.

Performance Optimization & Analytics

• Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI.
• Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments.
• Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy.

Cross-Functional Collaboration

• Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving.
• Co