Social Media Manager

About us

Character’s mission is to empower everyone with AGI. Our vision is to enable people with our technology so that they can use Character.AI any moment of any day.

Character.AI is one of the world’s leading personal AI platforms. Founded in 2021 by AI pioneers Noam Shazeer and Daniel De Freitas, Character.AI is a full-stack AI company with a globally scaled direct-to-consumer platform. As of 2023 that platform was #2 in the space in user engagement. Character.AI is uniquely centered around people, letting users personalize their experience by interacting with AI “Characters.” The company achieved unicorn status in 2023 and was named Google Play’s AI App of the Year.

Noam co-invented the key tech powering LLMs and was recently named to TIME100’s Most Influential People in AI list. TIME called him “one of the most important and impactful people of the space’s past, present, and future.” Daniel created and led LaMDA, the breakthrough conversational tech project currently powering Bard.

About You

• Are you ready to steer the social media strategy and content for one of the coolest unicorn tech startups out there?

• Can you ignite interest, spur growth, and captivate audiences spanning Gen Z to Millennials/Gen X?

• Do you live and breathe pop culture and social trends, fascinated by how consumer facing brands dominate social media with impactful results?

• Are you a blend of analytical prowess, creative flair, and strategic vision—a go-getter who dives in headfirst to make things happen?

• If you check all these boxes… keep reading!

About the role

Character.AI seeks a trailblazing social media manager to spearhead and own our entire social media strategy across TikTok, YouTube, Instagram, and other key platforms. Your mission: ignite awareness, drive growth, and foster engagement for Character.AI's innovative solutions.

You'll wield your creative genius to craft compelling content, curate editorial calendars, and launch groundbreaking campaigns that transcend our core audience. Additionally, you'll collaborate with a curated roster of creators to produce top-tier content that showcases Character.AI's unique features and advantages.

This role is based onsite 3-5 days a week in our Menlo Park, CA headquarters.

Responsibilities

• Craft and execute a strategic social media plan establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms.

• Drive an increase in brand awareness, achieve growth in follower count, and elevate engagement and sentiment across all platforms.

• Develop and implement a robust system for analyzing and measuring the impact of social media efforts.

• Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content.

• Produce compelling video content that educates consumers about the versatility of Character.AI and its distinctive features.

• Moderate all content, promptly addressing significant inquiries or concerns with our Trust and Safety teams.

• Manage paid social media campaigns centered on key product updates, aligning social efforts with product growth objectives.

• Proactively identify influential creators and assist them in generating high-quality content that showcases their use of Character.AI.

• Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate Character.AI into relevant, on-brand trends.

• Take ownership of the social media e