Senior Manager, Marketing Analytics

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami. 

 

Position Summary: 

We are launching a new Business Intelligence (BI) function at Silver Sea to empower data-driven decision-making across our marketing and demand generation initiatives. The Senior Manager, BI, will be instrumental in establishing the organization's analytics vision, building reporting infrastructure from the ground up, and providing actionable insights across web, commercial, marketing, and email channels. Reporting directly to the AVP of Demand Generation and BI, this strategic role offers an exciting opportunity to shape our data analytics ecosystem and influence growth outcomes. 

 

Essential Duties and Responsibilities: 

Develop and Implement BI Strategy: Define the vision, roadmap, and best practices for analytics and reporting within the organization. Leverage data insights to detect emerging patterns, forecast outcomes, and develop strategic recommendations that drive informed decision-making and support the achievement of our core business objectives.

Build Reporting Infrastructure: Design, develop, and maintain robust dashboards and reports from scratch to monitor key performance indicators (KPIs) across multiple channels.

Data Evaluation & Tool Selection: Assess and recommend analytics tools and platforms that align with business needs, ensuring scalability and ease of use.

Holistic Marketing Channel Analysis: Continuously develop and maintain a comprehensive, end-to-end view of all marketing activities and channels to understand how they work together, identify overlaps or gaps, and optimize the overall marketing ecosystem.

Web Analytics: Track and  analyze website performance, user behavior, and conversion metrics. Serve as the bridge between other marketing teams and performance on the web.

Media Analytics Strategy & Execution: Develop and lead the media analytics strategy, including setting objectives, selecting appropriate methodologies, and overseeing the execution of media performance measurement to optimize media spend and campaign effectiveness.

Lead Effectiveness & Quality Measurement: Assess the quality and effectiveness of leads generated across channels, tracking metrics such as lead qualification, conversion rates, and overall contribution to pipeline growth. Evaluate lead generation journey, and customer acquisition efforts; identify trends and opportunities to maximize ROI.

Email Analytics: Measure email campaign performance, segmentation effectiveness, and engagement metrics to inform future campaign strategies.

Cross-Functional Collaboration: Work closely with marketing, sales, product, and IT teams to align analytics initiatives with business goals.

 

Qualifications, Knowledge and Skills: 

• Experience: 7+ years of experience in business intelligence, analytics, or data analysis, preferably within marketing or demand generation functions.
• Technical Skills: Proficiency in BI tools (e.g., Tableau, Power BI, Looker), web analytics platforms (Google Analytics, Adobe Analytics), and data querying languages (SQL, Python, R).
• Analytical Acumen: Strong ability to interpret complex data