Job Description Summary

The Associate Director, Commercial Enablement & Growth Activation is responsible for improving commercial execution and accelerating growth by ensuring customer-facing teams have the right readiness, messaging, tools, and activation support across the buyer journey. This leader manages a team spanning Commercial Enablement and Growth Activation across the global imaging modalities, partnering closely with Product Marketing, Regional Marketing / Training, Commercial Excellence, VP&I, and key stakeholders to drive consistent execution across launches, campaigns, and market shifts.

This role sits at the intersection of strategy and field execution — translating product and downstream marketing direction into seller actions, and building closed-loop feedback systems that continuously improve tools, programs, and commercial performance.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Team Leadership & Enablement Operating System 

• Lead, coach, and develop a team responsible for Commercial Enablement and Growth Activation across Imaging modalities. 

• Set clear priorities, roles, and operating cadence to ensure high-quality delivery and adoption. 

• Establish scalable standards (templates, playbooks, toolkits, review cycles) to improve speed, consistency, and quality. 

• Build a culture of high ownership, customer mindset, and continuous improvement. 

 

Sales Challenges to Win (GTM-Driven Enablement) 

• Translate the GTM plan and business priorities into a clear set of sales challenges to win (e.g., creating demand, differentiation, objection handling, value justification, competitive response, adoption/upgrade motions). 

• Partner with Regional leaders and Commercial Excellence to ensure enablement priorities reflect regional realities and field needs. 

• Ensure enablement supports key commercial roles involved in winning, including (as applicable): 

• Product Sales Specialists / Regional Modality Leaders (PPS/RML) 

• Strategic account teams (e.g., IAMs / enterprise teams) 

• Inbound/outbound sales teams (BDR/SDR) 

• Channel partners and distributors 

• Define what “good” looks like for each role in key selling motions and ensure enablement reinforces consistent execution. 

Cross-Functional Partnership & Alignment 

• Build deep partnerships with Product Marketing, VP&I, Downstream Marketing, Commercial Excellence, and Regional Marketing & Training to ensure enablement is aligned to strategy, grounded in evidence, and designed for adoption. 

• Translate product strategy, value messaging, and market priorities into practical field tools and programs. 

• Establish clear ways of working across teams (inputs, decision rights, review cycles) to reduce rework and increase speed-to-market. 

• Ensure consistency across product messaging, downstream activation, and commercial execution. 

Buyer Journey Toolkits & Funnel Acceleration 

• Build commercial toolkits that support execution across the customer buyer journey and funnel stages, including: 

• awareness / first outreach 

• discovery and qualification 

• evaluation and differentiation 

• proposal/value justification