Senior Marketing Manager

Overview:  The Senior Marketing Manager will be responsible for driving high-impact marketing strategies that elevate brand visibility, enhance digital engagement, and support cross-functional growth initiatives. This role will assist in crafting key messaging and positioning, while also being responsible for the conception and development of innovative marketing content, messaging and programs that will drive an ROI using social media, digital and other marketing mediums. Attention to detail and the ability to lead marketing initiatives across the Marketing department and cross-functional teams is a must. The ideal candidate is a strategic thinker and strong executor with a keen eye for detail, a passion for storytelling, and the ability to manage multiple projects across diverse teams. You'll serve as a key connector across teams, ensuring our employees, customers, and sales organization are equipped with the right tools, messages, and platforms to drive engagement and growth.  

Duties and Responsibilities: 

• Owns key external-facing marketing channels and assets for their assigned segment or function, with a focus on positioning, storytelling and digital visibility to support sales team to effectively sell into these assigned segments and our overall market presence; 

• Works with the digital team on demand and lead generation efforts for these business segments; 

• Leads strategy and content planning for organic and paid social media, aligning with brand voice, campaign priorities, and channel best practices and regulations;  

• Partners with internal and external teams to manage and evolve the corporate website; oversees content updates, SEO optimization, and performance analytics; 

• Make recommendations on all marketing promotions that drive both sales revenue and ensure customer retention; 

• Maintains and evolves marketing asset templates, brand guidelines, and messaging frameworks; ensures consistency across all touchpoints; 

• Manages intake and prioritization of marketing requests across departments (e.g., Sales, Product, Clinical Ops), ensuring delivery of strategic assets and maintaining alignment to company goals Tracks marketing activities and results and stays abreast of pipeline growth; 

• Serves as the “Voice of the Customer” to synthesize insights from customer conversations, reviews, surveys, feedback, and stories to showcase our impact and leverage as content in presentations, websites, and interactive sites;  

• Develops a deep understanding of our customers – how they buy, why they buy when they buy, and how to reach them; 

• Enables Sales and Success Teams for Success; 

• Becomes an expert on product applications and service offerings to serve as a resource to sales and success teams on messaging, positioning and value we deliver; 

• Collaborate with Sales, Product and Clinical teams to develop and refine value propositions and benefits statements to improve go-to-market (GTM) strategies and resources.  

• Partner with Sales leadership to design and maintain scalable enablement resources (playbooks, persona guides, content repositories) that improve sales efficiency and accelerate pipeline growth.  

• Works with Product Management and Sales Strategy to maintain an understanding of competitors and develops winning strategies, and serves as resource for sales team in competitive positioning; 

• Participates in tradeshows as needed; 

• Conducts market research to keep knowledge current across healthcare landscape, while keeping a pulse on our key competitors  

• Develops relationships with customers/clients and partners with Product Team to arrange field visits; 

• Maintain compliance with ComplexCare Solutions policies, procedures and mission statement; 

• Adhere to all confidentiality and HIPAA requirements as outlined within ComplexCare Solutions Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and 

• Fulfill