Vice President_Product_FI

At Ecore, we transform reclaimed rubber into innovative performance surfaces that protect people and the planet. Our products power everything from playgrounds and gyms to hospitals, courts, and even rockets—helping people in motion be their strongest, healthiest selves. As a high-growth, sustainability-driven company, we’re leading the way in circular innovation by keeping rubber out of landfills and turning waste into wellness, safety, and performance. We’re excited to find individuals who are eager to be part of a team that’s driving global impact through innovation, sustainability, and purpose.


Location: 715 Fountain Avenue, Lancaster, PA 17601


Role Summary
Reporting to the President, Flooring & Industrial, the Vice President, Product will serve as a key architect of F&I's growth strategy, leading product portfolio management, innovation, market strategy, and commercialization.
This is a business-building role responsible for further evolving Product as a strategic capability that drives revenue growth, product differentiation, pricing power, and long-term competitive advantage.
The VP Product will be expected to both define the future-state product operating model and personally lead critical strategic initiatives while the organization continues to mature. This leader must be equally comfortable developing long-term portfolio strategy, working directly with customers, evaluating innovation investments, partnering with Commercial and Operations, and rolling up their sleeves to solve immediate business challenges. Additionally, the VP Product will serve as the primary bridge between customers, markets, commercial strategy, and innovation, ensuring product and innovation priorities are aligned with growth opportunities, competitive differentiation, and long-term value creation.
The successful candidate will combine the strategic mindset of a general manager, the market orientation of a commercial leader, and the execution discipline required to build new organizational capabilities.
Strategic Context
Flooring & Industrial is entering its next phase of growth and value creation. As the business continues to evolve, the opportunity now shifts from portfolio expansion and integration toward accelerating innovation, strengthening market differentiation, improving portfolio performance, and creating sustainable competitive advantage.
The next phase requires an increased focus on market-driven product strategy, customer insights, innovation prioritization, pricing and value proposition development, and commercialization excellence. Product will play a critical role in helping the business identify where to invest, where to differentiate, and how to create greater value for customers and shareholders.
The Vice President, Product will help lead this evolution by building on the strong foundation already established while further strengthening Ecore's product management capabilities, innovation processes, and portfolio management discipline.
This role represents an opportunity to shape the future direction of the Flooring & Industrial business by connecting customer needs, market opportunities, product innovation, and commercial execution into a cohesive growth strategy.
Flooring & Industrial serves a diverse set of commercial, industrial, athletic, and specialty markets through a broad portfolio of differentiated products and solutions. The business benefits from strong market positions, a unique sustainability story, significant manufacturing capabilities, and opportunities to further strengthen innovation, portfolio performance, and market leadership. The Vice President, Product will play a key role in helping shape the next phase of growth and value creation.
Value Creation Mandate
Product Strategy, Portfolio Performance & Growth
Define and execute the Flooring & Industrial product strategy, portfolio roadmap, and investment priorities to accelerate growth, improve profitability, and strengthen market leadership.
• Identify attractive growth opportunities across existing and adjacent markets, leveraging customer insights, market trends, and competitive intelligence.
• Optimize portfolio performance through disciplined lifecycle management, product mix improvement, margin expansion, and portfolio rationalization.
• Align product investments and resources to the highest-value opportunities and strategic business priorities.
• Develop differentiated products, solutions, and value propositions that strengthen competitive advantage and improve revenue quality.
• Partner with Commercial leadership to accelerate market penetration, pricing power, and profitable growth.
Innovation, Differentiation & Commercialization
Position Ecore to win through innovation that creates measurable customer value, competitive differentiation, and business performance.
• Define innovation prior