Principal Associate, Mainstreet Marketing (Hybrid)

Principal Associate, Mainstreet Marketing (Hybrid)

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Principal Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment, Maintreet. This associate will be responsible for making connections across customer programs to drive positive growth and keep customers engaged. 

This role requires a mix of strategic vision setting and marketing channel expertise. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level. 

Responsibilities:

• Lead and set strategic vision/test plan for select customer marketing program(s)

• Lead development and execution of email, direct mail, Ease (app), push testing initiatives

• Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies

• Synthesize research insights and marketing trends to identify new strategic recommendations to improve results

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.

• Influence internal decision makers with formal recommendations through excellent communication

• Work proactively in an agile environment and identify when to work outside the process in whitespace

• Ability to balance big picture strategic thinking with acute attention to details 

This Associate should bring: 

• An entrepreneurial spirit, initiative, leadership, and creativity

• Experience developing creative intent / briefs, leading and managing creative processes, and working with creative teams and agencies

• Able to manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Multi-channel marketing and direct response experience, including direct mail and digital

• A passion for leveraging data, metrics and insights to drive results and learnings

• A curious mindset, ready to dig in on consumer attitudes / behaviors / trends, and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities

• Strong working knowledge of the Google Suite (Docs, Slides and Sheets). Experience with Salesforce Marketing Cloud a plus

• A continuous learner who is always informed about emerging marketplace trends 

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 4 years of experience in multi-channel marketing 

• At least 4 years of experience in planning, executing and analyzing marketing programs

• At least 4 years of experience managing creative processes and partnering with creative teams

Preferred Qualifications:

• Master’s Degree or MBA 

• 5+ years of experience working with cross-functional teams in a matrixed environment

• 5+ years of experience working in an Agile team environment

• 5+ years of experience in financial services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing

 

Richmond, VA: $106,700 - $121,700 for Principal Associate, Marketing

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected sol