Senior Content Strategist (all genders)

<h3>Job Description</h3><p>As Senior Content Strategist, you will be responsible for overlooking the development and implementation of our content strategy. You will work within the Marketing &amp; Design Team and collaborate across functions to deliver effective content across digital channels to meet the business objectives.</p><p>Your <strong>main activities </strong>will be focusing on:</p><ul><li>planning, executing, and managing our blog, PR and social media activities</li><li>developing and optimizing our content strategies and conversion paths to meet business goals</li><li>producing high quality articles, educational guides, press releases and case studies</li><li>monitoring web analytics to ascertain content engagement levels</li><li>staying up-to-date with the latest trends in the subscription industry and business challenges to continuously optimize strategies and content formats</li><li>working closely with senior leaders and different teams to create, review and ensure consistent messaging across channels</li></ul><p><strong>To succeed</strong> in this position, you will bring to our company:</p><ul><li>knowledge in all forms of content and the pros and cons to each </li><li>strong command of English grammar, effective headline generation, AP style writing and editing skills </li><li>knowledge in different content distribution channels and attribution modelling</li><li>deep understanding of B2B SaaS markets, buyer groups, and ToV </li><li>concrete experience of end-to-end project ownership, from ideation, execution, project management, to delivery and optimization</li><li>experience with marketing reporting and analytics tools, e.g., GA4, Hotjar, and HubSpot </li></ul><p><strong>keylight</strong> is a global subscription technology vendor founded in 2015. We prioritize users to design an ecosystem that streamlines all subscription operations on one unified platform. Our user-centric approach has enabled our customers to gain full control over complex business processes and inspired many to put users first in their technological architecture.</p><p><strong>Perks</strong> of working at keylight:</p><ul><li>Have a great work-life balance with flexible working hours and home office</li><li>A self-funded tech company with a family atmosphere</li><li>Agile and self-organizing work environment</li><li>Be part of a diverse, lively and international team</li><li>As a company, we have jointly designed our own employee development concept</li><li>Regular company events</li></ul><p>The <strong>recruitment</strong> <strong>process</strong> contains:</p><ol><li>Initial meeting with TA Specialist</li><li>Interview with Hiring Manager</li><li>Cultural fit meeting with colleagues</li><li>Offer stage</li></ol>