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Senior Integrated Marketing Manager
CoderPadUnited States, United Statesfull_timeVerifiedPosted 18 Jun 2024
About the role
CoderPad's mission is to create a more inclusive and strong tech community.
How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.
What will the Senior Integrated Marketing Manager at CoderPad do?
We are an agile, metrics- and hypothesis-driven Marketing organization. We believe having solid hypotheses, testing them, learning from them, and iterating is how we will ultimately win. As an Integrated Marketing Campaign Manager, you will build and execute marketing programs to generate new enterprise sales prospects and advance existing opportunities, leveraging multi-channel marketing campaigns. You’ll contribute towards the team’s quarterly pipeline goals in close partnership with a small cross-functional Marketing team and the Sales teams. This is a key role in CoderPad's growth.
This role reports to the VP of Global Marketing and works with a team based mostly on the U.S. east coast and EMEA, and will be expected to have overlapping hours. (Strong preference for candidates working in ET.)
Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.
Benefits for YouWe are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered.
* Meaningful work with high impact for a well-loved product* Competitive, market-rate salaries* Stock options with a 4-year vesting schedule* Medical, dental, and vision insurance (100% covered for employees; 90% for dependents)* Flexible Spending Account (FSA)* 401K with profit sharing * Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 19 company holidays*
How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.
What will the Senior Integrated Marketing Manager at CoderPad do?
We are an agile, metrics- and hypothesis-driven Marketing organization. We believe having solid hypotheses, testing them, learning from them, and iterating is how we will ultimately win. As an Integrated Marketing Campaign Manager, you will build and execute marketing programs to generate new enterprise sales prospects and advance existing opportunities, leveraging multi-channel marketing campaigns. You’ll contribute towards the team’s quarterly pipeline goals in close partnership with a small cross-functional Marketing team and the Sales teams. This is a key role in CoderPad's growth.
This role reports to the VP of Global Marketing and works with a team based mostly on the U.S. east coast and EMEA, and will be expected to have overlapping hours. (Strong preference for candidates working in ET.)
Key Responsibilities:
- Define and prioritize integrated campaigns to grow sales pipeline and drive product adoption
- Plan and execute global campaigns aligned with marketing goals, leveraging various channels like community forums, email, digital ads, video, web, events, webinars, social media, and direct mail
- Develop target audience segmentation best practices, integrating them into campaign playbooks
- Manage end-to-end program execution, coordinating with internal teams and improving our process so we can scale the # of campaigns per quarter
- Report on campaign impact, analyzing performance and ROI to refine strategies and tactics.
What You Bring to the Table:
- 5+ years of experience creating integrated campaigns for enterprise buyers organizing tactics like outbound, webinars, hosted events, and paid media
- Proven success in crafting and executing campaigns that drove $1M+ in quarterly pipeline
- Excellent problem-solving skills with strong ability to analyze data and optimize marketing campaigns
- Proficiency in modern digital channel strategies and MarTech stacks including Salesforce, HubSpot (or similar marketing automation software), and Asana
- Highly collaborative cross-functional skills - with project management experience and sales partnership specifically
- Strong stakeholder management and effective asynchronous communication skills gained from working in a remote environment
- Baseline Excel fluency and a keen interest in experimenting with various marketing channels and drawing insights from data
- Experience with Account-Based Marketing (ABM)
- Bonus: Experience with marketing to Talent Acquisition buyers.
Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.
Benefits for YouWe are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered.
* Meaningful work with high impact for a well-loved product* Competitive, market-rate salaries* Stock options with a 4-year vesting schedule* Medical, dental, and vision insurance (100% covered for employees; 90% for dependents)* Flexible Spending Account (FSA)* 401K with profit sharing * Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 19 company holidays*
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