Salesforce CRM Strategy & Optimization Product Manager

Ready to help us transform healthcare? Bring your true colors to blue. 

What we need  

The Salesforce CRM Strategy + Optimization Product Manager is the key business leader within a fusion team (Business + Enterprise Technology) that drives vision, strategy, execution, and optimization for the Commercial Markets Division Salesforce platform. This role represents the needs of the customer, operating within an agile product management framework, ensuring delivery of business objectives, while leading a high-performance team.

Please note this position is eligible for the Flex persona with expectations of working hybrid, going into the office 2 days a week (Hingham or Boston).

Your Day to Day

Vision, Strategy, + Planning

• Develop and articulate a clear vision and short and long-term strategy for the CRM’s operational product roadmap, that builds upon the existing Salesforce CRM with a focus on delivering user friendly tools that align with broader business outcomes.
• Responsible for overseeing multi-year roadmap, planning and strategies, scope management, and transformation for the Salesforce CRM and related tools.  This includes maintenance and portfolio planning, and impact and ROI assessment.   
• Ensure a balanced approach that addresses immediate needs while planning for long-term growth to deliver a sustainable roadmap for the platform.
• Utilize data analytics and market insights to refine the platform strategy and enhance user engagement, sales productivity, and operational efficiency.

Executing the Roadmap:

• Lead and manage Salesforce CRM implementation and enhancement projects from inception to completion.
• Collaborate with technical teams to define and prioritize feature sets that enhance platform functionality and user experience.
• Lead transformation initiatives to ensure smooth adoption of new features and workflows.
• Partner with business leaders, vendors, and technology teams to deliver projects, process, and operational changes that sustain a robust revenue stream for the Commercial Markets Division. 

Driving Adoption + Optimization:

• Lead development and sustainment of a comprehensive, integrated business transformation, adoption and enablement plan for all major Salesforce CRM eco-system processes.
• Build and maintain strong relationships, as the primary point of contact for the Commercial Markets Division-related initiatives, liaising with internal and external stakeholders to ensure alignment and support for the platform strategy.
• Act as a champion for the platform, promoting its value and encouraging usability and adoption across the organization.
• Develop training programs and materials to support local end-users and maximize platform utility.
• Develop and execute usability testing practice to ensure ease of use and increased adoption.

Leadership

• Drive a high-performance team responsible for strategy and optimization, usability and adoption, and training.
• Develop team to provide project management, business process optimization, end-user support and training and Salesforce CRM expertise to initiatives.
• May need to hire and manage contracted resources based on platform initiatives and needs.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties.

We’re Looking for:

Business acumen with tech forward perspective

• Salesforce CRM experience, with a technology mindset, is required
• Demonstrated experience in managing technology products, preferably CRM platforms, with a focus on delivering consumer-centric solutions.
• Experienced with optimizing CRM platforms within distributed organizations, and in developing use cases which drive value and impact.
• Ability to lead business process prioritization that ultimately delivers on stated business value.

Analytical + Data Driven Mindset

• Analytical and problem-solving expertise
• Strong analytical skills with proficiency in data analysis tools.
• Deep understanding of consumer data capture, segmentation, and utilization for personalized experiences.

Transformational Leadership

• Exceptional communication and leadership abilities, with the skill to engage and influence internal and external stakeholders.
• Experience with Agile development processes, capable of working in fast-paced environments, and adept at managing change through iterative development and feedback.
• Skilled in developing strategies and app