Global Product Solutions and Operations Manager, Signals - New York
TikTokAbout the role
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
As a Global Product Solutions and Operations Manager, you'll support the product lifecycle across both inbound and outbound responsibilities, acting as the "voice of the customer" for advertisers globally. This role will be focused on developing the portfolio of signals solutions to help advertisers share website, app and offline data with TikTok. Inbound responsibilities include research to understand market needs and gaps, prioritizing feature requests from all markets, and running early-phase (alpha/beta) product tests. Outbound responsibilities include developing a thoughtful go-to-market plan for new products, including the development of customer-facing collateral and sales training materials. As the "business owner" of your products, you'll drive product adoption post-launch by targeted activation initiatives and new feature releases.
You'll bring an understanding of advertising, a knowledge of the competitive landscape, and a passion for storytelling to this highly collaborative role. This role works with diverse teams including Product Management, Operations, Business Marketing, Data Science, Engineering and Sales. Your experience, knowledge, and focus will make you the champion for your products, both internally and in the market.
Responsibilities:
- Define global commercialization for TikTok's ever-evolving ads product, with a focus on signals. Instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy.
- Partner closely with Product team to deeply understand business' pain points, form business requirements and prioritize solutions to influence the direction of product development
- Maximize value from signals solutions across markets by generating claims and ensuring inclusion of results in case studies and at industry events
- Partner with cross-functional teams including regional counterparts to develop and execute global programs and initiatives
- Build an understanding of the most nascent TikTok advertising and signals products and leverage these products to achieve customer goals
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