Sr. Product Marketing Manager - Business AI

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Summary:   

SAP is at the forefront of AI-driven business transformation, embedding AI across its entire product portfolio to help customers run better, faster, and smarter. AI Foundation is SAP’s unified platform for enterprise AI, designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI, large language models, and advanced orchestration to enable intuitive and intelligent interactions within SAP’s enterprise applications. 

  

SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the Sr. Product Marketing Manager for AI Foundation, you will be responsible for driving SAP’s AI platform to market, ensuring it is well-positioned to empower businesses globally. 

  

We are looking for a Sr. Product Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP’s flagship business AI platform. This role is critical to SAP Business AI’s success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates AI Foundation’s impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution. 

  

The Role:  

As the Sr.  Product Marketing Manager, you will lead the end-to-end marketing efforts for SAP’s enterprise AI platform. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how our AI platform redefines business productivity and decision-making for SAP customers. 

  

Key responsibilities include:   

• Define and execute the marketing strategy for AI Foundation, ensuring clear positioning and differentiation in the enterprise AI landscape.  

• Craft compelling messaging and storytelling to communicate AI Foundation’s value to enterprise customers, technical buyers, developers, and business leaders.  

• Develop high-quality demonstrations that showcase AI Foundation’s capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements.  

• Lead cross-functional collaboration across SAP’s marketing and product teams to ensure a cohesive approach to AI Foundation’s positioning and customer engagement.  

• Orchestrate go-to-market plans for AI Foundation, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts.  

• Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy for AI Foundation.  

• Engage with customers, analysts, and industry influencers to establish SAP’s thought leadership in AI-powered enterprise productivity.  

• Drive product marketing excellence by aligning AI Foundation’s messaging with SAP’s broader Business AI strategy and ensuring its successful integration across SAP’s ecosystem.  

• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events.  

   

Experience & Skills: