Lead E-Business Email Channel Strategist

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description:

What You’ll Do 

• Responsible for coordinating the delivery of promotional messaging to customers and prospects through the email channel. Supports product launches, content optimization, and the testing of creative. Provides services to marketing campaign owners across all of Discover’s lines of business in partnership with technology, design, and audience analytics teams. Assigns, creates, approves, publishes, and manages email content. Supports digital content improvements and ongoing projects to maximize the speed to market. Reports to Sr Manager of Email Messaging. 

• Responsible for the planning and delivery of digital content and the maintenance of web sites, domains, and mobile channels.

• Supports product launches, content optimization, and the testing of creative.

• Partners with technology, marketing, and design agencies to define and develop on-going requirements for presentation templates, style-sheets, and content.

• Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.

 

How You’ll Do It 

• Leads cross-functional work-streams to drive process improvements and enhancements. Leads campaign reform efforts which include the evaluation and development of solutions to increase speed to market for digital channels.

• Assigns, creates, approves, publishes, and manages digital content. Supports digital content improvements and ongoing projects to maximize the speed to market.

• Analyzes digital platform functionality gaps and under-utilized capabilities.

• Manages digital asset libraries, domains, search engine optimization, and content metadata creation. Manages vendors to develop, migrate, and integration platforms.

• Reports on email and mobile communication performance. Implements new technologies to drive future capabilities.

 

Qualifications You’ll Need 

The Basics 

• Bachelor’s Degree in Finance, Marketing, Communications, Business Administration and Management, Information Technology

• 2+ years of experience in Marketing, Digital Marketing, Technology, Project Management, Marketing Operations, Communications, Digital Communications, Digital Content Publishing, Web Development and Design, or related experience

• In lieu of education, 8+ years of experience in Marketing, Digital Marketing, Technology, Project Management, Marketing Operations, Communications, Digital Communications, Digital Content Publishing, Web Development and Design, or related experience

 

Bonus Points If You Have 

• 4+ years of experience in Marketing, Digital Marketing, Technology, Project Management, Marketing Operations, Communications, Digital Communications, Digital Content Publishing, Web Development and Design, or related experience

• Experience with matrixed organizations, experience in highly regulated environments, experience working with Personally Identifiable Information subject to CAN-SPAM laws, skills with Workfront for campaign management, working a in campaign production environment servicing multiple lines of business, collaborating with Agile development teams.

Application Deadline:

The application window for this position is anticipated to close on Jul-16-2024. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.

Compensation:

The base pay for this position generally ranges between $75,500.00 to $127,900.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay fo