Principal Sales Rep - Wisconsin
Wilbur-EllisAbout the role
Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.
“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.”
Role Overview:
The Principal Sales Representative is responsible for carrying out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume in that territory in a manner that maximizes profitability.
A Sample of What You’ll Do in this Role:
Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals.
Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy.
Motivate dealers and distributors to promote a portfolio of products and services.
Educate growers, dealers & distributors on new products.
Conduct direct farm visits to growers to promote and sell a portfolio of products.
Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
Sell and service equipment related to the application of fertilizer products.
Sell storage tanks related to the storage of fertilizer products.
Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
Conduct grower meetings to promote the use of products.
Attend farm shows to promote the use of products and services.
Locate and develop test plot locations as they relate to the research & development program.
Manage and collect accounts receivable as required to keep receivables current.
What You Bring to the Role:
Proven experience in agricultural sales, preferably with fertilizer or crop protection products
Strong knowledge of local crops and market practices
Familiarity with fertilizer storage, application equipment, and product logistics
Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
Ability to travel throughout the assigned territory
What Makes You a Great Fit:
You demonstrate leadership qualities
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