Sr Manager Social Media & Content Strategy

Overview

Join Our Team as Senior Manager Social Media & Content Strategy!

Imagine a place where who you are, where you're from or the circumstances that surround you don’t determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality — in your community and communities around the world. 

 

About Us

At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement.

 

Click here, Working At BGCA, to hear from our President and CEO, Jim Clark, about what makes working at Boys & Girls Club of America (BGCA) so special.

 

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

 

The Role

We are seeking a Senior Manager, Social Media & Content Strategy to lead the development and execution of a dynamic social media presence that fuels engagement, advances our mission, and connects with key audiences. This role will oversee the Social Media Manager and work collaboratively across the digital, marketing, and partnership teams to ensure a cohesive, compelling content strategy across all Consumer Marketing channels.

 

The ideal candidate brings a strong mix of creativity and strategic thinking, with deep expertise in social media, digital storytelling, and performance optimization. This individual will be responsible not only for leading our social media strategy, but also for ensuring that messaging is aligned across email, web, ads, and more—creating a seamless and unified brand experience

Responsibilities

DUTIES AND RESPONSIBILITIES

Social Media Strategy

• Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals.
• Oversee the creation of engaging, shareable, and high-impact content across major platforms (Instagram, LinkedIn, Facebook, X, etc.).
• Ensure content reflects key priorities, initiatives, and partnerships, working closely with internal stakeholders to source and shape stories.
• Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement.
• Support the development of basic content assets including short-form video, visuals, and  design for social channels.
• Collaborate with the Social Media Manager to create and optimize short-form video content (e.g., Reels, Stories) to enhance engagement and relevance.

Content Strategy Development across Consumer Marketing

• Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling.
• Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions.
• Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience.
• Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness.

Collaboration & Cross-Team Integration

• Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns.
• Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement.
• Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies.
• Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals.

Performance Optimization

• Leverage data-driven insights to evaluate content performance and inform future strategy and creative development.
• Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower g