Senior Enterprise Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, cutting-edge assessments, and industry-recognized certifications—ensuring employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

Role Overview

As a Senior Enterprise Marketing Manager you will lead strategic marketing initiatives for our growth enterprise accounts, driving pipeline growth, prospect/client engagement, and revenue impact. Collaborating with sales, client partners, product marketing, and strategic account teams, you will develop and execute multi-channel, upsell programs tailored by product bundle, industry and/or role.

Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling ABM strategy, optimizing performance through insights, and embedding best practices to maximize ROI.

Key Responsibilities

Strategic Leadership & Planning

• Own and evolve the Growth Accounts strategy for enterprise accounts by offering bundle, industry vertical and/or role ensuring alignment with sales priorities and revenue objectives.
• Manage team of 2-3 regional Growth Accounts Marketers
• Develop and implement scalable 1: Many programs, using data-driven insights to tailor messaging and engagement strategies.
• Provide strategic coaching and guidance to internal marketing and sales teams to embed marketing best practices and improve execution quality.
• Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
• Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
• Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging.

Campaign Development & Execution

• Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
• Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
• Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation.
• Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
• Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale.

Cross-Functional Collaboration & Stakeholder Engagement

• Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution.
• Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
• Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities.
• Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.
• Provide hands-on support, remove roadblocks, and guide execution teams to drive consistent, high-quality initiatives.
• Mentor and coach junior marketing colleagues, supporting their professional growth and enhancing expertise across the organization.

Performance Measurement & Optimization

• Define and monitor Growth Accounts-specific success metrics, including account engagement, pipeline acceleration, and revenue influence.
• Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
• Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth.
• Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

Key Success Metrics

• Enga