Digital Health Evidence Generation Lead

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Job Description

OBJECTIVES/PURPOSE

The Evidence Generation Lead is pivotal in establishing and validating the market fit, reimbursement pathways, and value proposition of Takeda’s digital health products, data, and services. This role ensures that Takeda’s digital health solutions are not only innovative but also aligned with market needs and regulatory requirements, facilitating their successful commercialization and adoption. The objectives of this role include:

• Identify and evaluate market opportunities and needs for digital health products and services.
• Conduct thorough market research to understand trends, customer preferences, and competitive landscape.
• Collaborate with product teams to align product features and benefits with market demands.
• Analyze and develop strategies for reimbursement and coverage of digital health products.
• Engage with payers, regulatory bodies, and healthcare providers to understand reimbursement criteria and pathways.
• Ensure compliance with regulatory requirements and guidelines for reimbursement.
• Define and communicate the value proposition of digital health products, data, or services.
• Develop evidence-based materials to support the value proposition, including clinical and economic evidence.
• Collaborate with cross-functional teams to integrate evidence generation into product development and marketing strategies.
• Lead the design and execution of studies to generate clinical and economic evidence.
• Analyze data from clinical trials, real-world evidence, and other sources to support the value proposition.
• Develop publications, presentations, and other materials to communicate evidence to stakeholders.
• Work closely with product development, marketing, regulatory, and commercial teams to ensure evidence generation activities align with business goals.
• Partner with external stakeholders, including academic institutions, research organizations, and healthcare providers, to conduct studies and generate evidence.
• Act as a key point of contact for evidence generation within the organization, ensuring alignment and collaboration across teams.
   

ACCOUNTABILITIES

• Conduct comprehensive market research to identify opportunities and needs for digital health products and services.
• Evaluate market trends, customer preferences, and competitive landscape to inform product development and strategy.
• Collaborate with product management and marketing teams to align product features and benefits with market demands.
• Develop and implement reimbursement strategies for digital health products.
• Engage with payers and regulatory bodies to understand and navigate reimbursement pathways and criteria.
• Prepare and submit necessary documentation to support reimbursement applications, ensuring compliance with regulatory requirements.
• Define and articulate the value proposition of digital health products, data, or services.
• Develop evidence-based materials, including clinical and economic evidence, to support the value proposition.
• Collaborate with cross-functional teams to integrate evidence generation into product development and marketing strategies.
• Design and execute studies to generate clinical and economic evidence for digital health products.
• Analyze data from clinical trials, real-world evidence, and other sources to support the value proposition.
• Develop publications, presentations, and other materials to communicate evidence to internal and external stakeholders.
• Work closely with product development, marketing, regulatory, and commercial teams to e