Programmatic Media Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an experienced Media Manager to support our Programmatic function. The role will be responsible for managing key channels & relationships for the business across programmatic channels delivering key results against the businesses’ core KPIs.

The ideal candidate will be an expert in digital media & have management experience, ideally with in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying and has an ear to the ground when it comes to emerging best practices and market trends.

If you have a passion for sports, casino & betting, have a desire to work in a high paced/hyper growth environment & are a proven digital marketing leader we’d love to hear from you.

 

THE GAME PLAN
Everyone on our team has a part to play

• Implement the strategy, execution and optimization of respective programs within the programmatic function
• Develop & embed the strategy for programmatic across the product portfolio, continually advising on investment recommendations & growth opportunities.
• Manage campaigns across various DSPs, focusing on planning, setup, optimization and reporting across display, video, CTV/OTT and audio.
• Provide continuous assessment of our digital media tactics across programmatic partners and identify areas for improvement and optimizations
• Daily management and optimization of ad formats, audience targeting, supply optimization PMP deals, reach & frequency, etc.
• Make thoughtful recommendations to key stakeholders to improve the performance of respective programs
• Own and build strong relationships with external partners. Work closely with them to evaluate media opportunities and optimize channels that will achieve FanDuel’s business and marketing objectives
• Introduce innovative opportunities both through existing relationships & new initiatives.
• Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns.
• Work cross-functionally with members of the organization across the Marketing organization to build and manage a best in class Media and Marketing practice
• Improve internal processes for digital media campaign management, including streamlining creative and tag trafficking to multiple partners, QAing campaigns and optimizing workflows
• Mentor and/or manage junior members of the team to foster an environment that encourages intelligent risk taking, innovation and creativity

 

THE STATS
What we're looking for in our next teammate

• 4+ years of experience managing and executing programmatic campaigns
• 2+ years of managerial experience preferred
• Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
• Proficiency with DSPs such as DV360, TTD, Yahoo, Amazon Ad Platform, or other comparable DSPs a plus
• Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
• Solid knowledge of ad-serving, tracking systems, ad management platforms & MMPs
• Experience negotiating favorable rates and deal structures with advertising partners
• Strong analytical / reporting skills with the ability to make data-just