Email Marketing Automation Manager

Marketing Automation Manager 
Location: US Remote- Prefer candidates to be based in the Central or Eastern time zone. (This is a remote position, providing flexibility to primarily work from home with minimal local travel to client events and meetings or ICF corporate office events in Reston, VA)

Ready to make a difference?  
If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and searching for a Marketing Automation Manager who is excited to join a great team and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.    
 
The Energy Marketing Account Services team is seeking a Marketing Automation Manager who will work on the planning, development, and implementation of marketing automation strategies and MarTech solutions to support our client’s energy efficiency efforts. You will play a critical role in integrating, developing, implementing, and analyzing marketing automation campaigns using technologies like Eloqua, HubSpot, Salesforces, and MS Dynamics. You will support the development of marketing strategies that will drive audience engagement and demand generation and help grow and improve our campaigns through automation.  

You will support the Marketing Account Services team who conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. If you are as passionate about marketing technology and innovation as we are and have the skills and attitude to be successful, we want you to join our nationally recognized team.  

Why you will love working here:  

• Quality of life: Flexible workplace arrangements, work-life balance  
• Investment of the community: Donation matching, volunteer opportunities  
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan  
• And many, many more (Ask your recruiter for more details!)  

  
What you will be doing:

• Manage client accounts servicing email marketing automation campaigns for residential and commercial energy efficiency programs in the Mid-Atlantic region.   
• Design and implement demand generation and email automation campaigns by driving strong engagement with key decision makers and influencers. 
• Manage and optimize database marketing including audience segmentation, nurture, and trigger campaigns.  
• Manage marketing daily tasks including email calendar management, setting up multi-step campaigns, testing, scheduling, and deploying, and reporting automated campaigns.  
• Project manage integrated systems to enhance ability to automate campaigns and track engagement activities. 
• Work with marketing strategists, creative, content, and outreach teams to ensure campaign concepts, messaging and deliverables effectively support full-funnel, multi-channel campaigns with target markets & personas.    
• Support the growth and enhancement of account-based marketing programs aimed at key client segments in federal and energy markets.  
• Manage a team of marketing automation and email marketing staff.  
• Monitor marketing automation performance and generate analytics reports to assess delivery and campaign efficiency. 
• Stay regularly informed of industry changes, innovations, and best practices.  

  
What we need you to have (minimum qualifications): 

• Bachelor’s degree in Marketing, Business, or related field  
• 3+ years of experience in marketing, advertising, social marketing, or related fields, with a focus on consumer marketing at advertising agencies or consulting firms. Skilled in interpreting data, creating insights, and articulating applicable campaign optimization changes.
• Experience with marketing automation systems, such as Salesforce, Eloqua, HubSpot, or Marketo, and navigating CRMs to understand campaign performance and the status of leads through funnels. 

 
What we would like you to have:

• Experience advertising agency and/or on a consumer marketing account.  
• Proficient with HTML, CSS coding for email development