Director of Programming, Partnerships & Activations at the Springmaid beach Resort Myrtle Beach South Carolina

Schulte Hospitality Group (SHG) is seeking a dynamic, service-oriented Director of Programming, Partnerships and Activations to join our leadership team at The Ellie Myrtle Beach Resort and the DoubleTree Ocean Front Resort in Myrtle Beach, South Carolina! SHG is an organization whose success is rooted in its service culture. This platform will be charged with driving a culture of exploration and seek to attract adventurers in its associates and guests.  Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team! 

 

What’s in it for you? When you join SHG you’ll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company. 

 

Our Company: Schulte Hospitality Group is a division of Schulte Companies, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.  

 

JOB DUTIES AND RESPONSIBILITIES 

• Develop a robust weekly / monthly / annual cultural, entertainment and programming strategy that highlights the best in lifestyle, arts, music, fashion, media, and health + wellness
• Develop ROI-generating events that elevate the overall awareness of the Ellie / Doubletree brand and position it as a market leader for programming
• Work closely with the General Manager, Director of Sales and Marketing and Director of F&B to propose, align, and execute program concepts and straregy
• Foster partnerships with local and national partners to position Ellie / Doubletree as the cultural and entertainment mecca of Myrtle Beach
• Leverage expertise and strong local networks in music, art, fashion, media, and wellness to enhance programming and drive business growth
• Forge meaningful partnerships with local creative communities to create memorable events and activations for internal and external guests
• Build and maintain strong relationships with all hotel departments and F&B outlets to ensure seamless event execution
• Establish and expand connections with key speakers, influencers, and companies to secure ongoing support for the programming and cultural strategy
• Focus on delivering impactful events that prioritize quality over quantity, while ensuring financial forecasting and control
• Monitor industry trends and consistently benchmark our events against competitors, positioning the Ellie / Doubletree as a leader in cultural programming
• Amplify and enhance the Ellie / Doubletree brand identity through carefully curated programming efforts
• Ensure all programs are delivered within budget and forecast frameworks for revenue and expenses
• Lead weekly meetings to review upcoming events, activities, and long-term strategy for the ass
• Maintain discretion and confidentiality when addressing ongoing challenges or sensitive matters
• Demonstrate an understanding of marketing and public relations practices, ensuring alignment with industry standards
• Develop engaging activity schedules for hotel guests and community locals
• Coordinate key events with the Marketing team to ensure exceptional guest experiences

REQUIREMENTS

• Bachelor’s degree in Arts, Business, Marketing Communications, Event Management, Hospitality, or a related field.
• Minimum of 3 -5 years of experience in marketing, event programming and management, preferably in hospitality or entertainment environment
• Strong understanding of the music, art, fashion, film, and wellness industries, both locally and nationally   
• Proven success in developing and executing high-impact events
• Excellent communication, negotiation, and interpersonal skills
• Ability to work effectively under pressure and meet tight deadlines
• Creative, innovative thinker with a passion for entertainment, cultural programming and activation strategy