SEO SPECIALIST

Este es un puesto de trabajo remoto.

• Collaborate with internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.
• Serves as key SEO liaison to Digital Marketing Manager by completing search engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
• Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators on digital marketing strategies to support the client).
• Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.
• Utilizing the client's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.
• Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.
• Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.
• Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities, and fulfill all duties assigned. 

Requisitos

Hard Skills

• Search algorithms and SEO tactics.

• Website performance metrics analysis. 

• SEO and analytics tools.

• Basic knowledge of HTML.

• Understanding of digital marketing strategies and content optimization. 

Soft Skills

• Excellent written and verbal communication skills.

• Analytical and detail-oriented mindset. 

• Time management.

• Interpersonal and collaboration skills.

• Problem solving.

Knowledge and experience

• High School Diploma and at least 3 years of experience in a related field; or A post-secondary degree or certification in a related discipline and up to 1 year of relevant experience; or 5 years of experience in a related field instead of formal education.
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Ability to manage competing priorities
• Working knowledge of Google Analytics, Google Search Console, and other industry tools
• Basic knowledge of Microsoft Office and HTML
• Excellent written and verbal English communication skills
• Self-directed, driven, and enthusiastic
• Automotive experience, broad knowledge of digital marketing strategy  is a plus
• Additional certifications (Google Analytics, Adwords, Hubspot, etc.) is a nice to have

Professional Fields

• Marketing.

• Related fields.

Ventajas

• USA Contractor

• 100% Remote

• Holidays Off

• Paid Time Off

• Health Insurance Assistance Program

• Excellent teamwork and work environment

• Training and upskilling opportunities

• High-impact role shaping the company’s data ecosystem and AI capabilities

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