Marketing Talent Strategist

Schedule: Monday - Friday; 8AM - 5PM (ET preferred)

Classification: Full Time - Exempt

Reports To: Chief Marketing Officer

Department: Marketing

Travel Required: Yes; some travel to conferences and events (10-15%)

Location: Remote

Salary: $65,000 - $70,000 + quarterly bonus potential

Lap of Love is a national practice dedicated exclusively to in-home end-of-life care for pets. We believe all pets and their families deserve the most compassionate and supportive end-of-life experience. Our veterinarians help pets and their parents with quality of life assessments, pain and anxiety management, end-of-life consultations, and peaceful euthanasia in the comfort of their pet’s favorite place – home.

Position Description

Lap of Love Veterinary Hospice, headquartered in Lutz, FL., seeks to add a key member to its growing team by employing a dynamic Marketing Talent Strategist to support our Marketing Department. This individual will play an instrumental role in Lap of Love’s day-to-day operations by leading the development and execution of multi-channel campaigns that attract compassionate veterinarians and veterinary students. This role focuses on building meaningful connections through digital, social, events, and email, sharing what makes Lap of Love a unique and fulfilling place to grow a career in end-of-life care.

This position is ideal for a driven, results-oriented marketer with hands-on CRM experience and a proven track record of building and executing campaigns that generate qualified leads. 

Requirements

Essential Functions and Responsibilities:

• Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM
• Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets
• Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion
• Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage
• Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM
• Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice
• Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually
• Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM
• Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services
• Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives

Experience, Education and Requirements:

• Bachelor’s degree in marketing, communications, business, or related field required
• Minimum of 2 years of marketing and/or recruiting experience required
• Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS required
• Comfortable using Adobe Creative Suite and Canva to create marketing assets
• Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events
• Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time
• Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool
• Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities
• Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools
• Comfortable with data analysis to review metrics and iterate based on results
• Exemplify and convey Lap of Love’s values

Physical and Other Job Requirements:

• Able to sit for prolonged periods of time of up to 8 hours per day
• Able to frequently communicate by telephone and through use of computer technologies, including but not limited to email and video co