Senior Panel Acquisition (Panel Growth) Manager

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data. 

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now?  Or last week? And do so again and again?  That’s why we’re different.

 Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. 

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

Our vision is to be the world’s best market research business and to do this, we want to have the world’s best research panel.

As Senior Digital Acquisition (Panel Growth) Manager, you will be all responsible for member acquisition (both web and mobile), ensuring that the US panel is large and representative enough to meet commercial needs. You will work collaboratively to conceive, manage, analyse, and optimise campaigns and funnel improvements that drive high-quality panel growth. You will lead a team to continuously innovate the way that YouGov acquire new members.

This is a high-impact role, essential to the growth of YouGov’s most valuable strategic asset and will provide an integral role in ensuring panel capability for US commercial heads. The role will report to the Director of Panel Growth.

Key responsibilities include:

• Managing digital acquisition activity for our panel in the US and Canada, including a multi-million dollar annual performance marketing budget. You will take additional responsibility for the South American markets too.
• Working alongside the Panel Growth Director to devise and deliver acquisition plans, targeting audiences required for representative and commercial growth. You will need to be able to create and optimise media plans to target many different target audiences.
• Driving member acquisition through a diverse range of digital channels. You will be constantly optimising for maximum impact. Channels include and not limited to app, affiliates, paid search, paid social, co-registration, and influencer.
• Working with internal teams to lead multivariate & CRO plans to deliver the best ROI on advertising spend. You will continuously drive optimisation of advertising and landing page content.
• Hiring and managing a team high-performing panel acquisition team based in one of YouGov’s CENX locations (most likely Mexico City).
• Identifying new and managing existing relationships with partners, affiliates and agencies.

Qualifications

• Solid experience and understanding of the market research and consumer panel world.
• 5+ years management experience in performance marketing roles, including mobile and web. Expertise in digital marketing strategy, channels, tools, techniques, and optimization is crucial.
• An innovate and creati