Senior Account Executive, Paid Media

The Role:

BCW is looking for a Senior Account Executive – Programmatic Media to join our Paid Media team in NYC. This person will become an integral team member that will work on a diverse account portfolio ranging from market leading Fortune 100 clients to innovative start-up tech companies.

You will bring an integrated understanding of the PESO media landscape with expertise in PR-driven media planning/buying, traffic coordination, digital publishing, presentation development / delivery, content marketing and large scale budget management. This is an opportunity for someone who ensures paid media strategies and campaigns are executed and managed to a high degree of client delight, while driving the exponential growth of our Paid Media practice.

What is the work?

Paid Media Strategy & Execution

• Develop integrated paid media strategies and build media plans for campaigns based on client marketing and business objectives
• Regularly execute, optimize and expand paid media programs across a variety of digital, programmatic and traditional marketing channels
• Continually grow understanding and knowledge of client businesses and their competitive environment; apply this information in preparing and presenting focused programs and recommendations

Paid Media Reporting & Analytics

• Lead measurement planning for client programs and provide strategies and recommendations on conversion tracking, UTM tagging, pixel installation and audience development/retargeting
• Provide campaign reporting and performance insights to help inform future media plans, content strategy and planning
• Assist with campaign audits by evaluating website health, organic rankings, keyword research, website tags and competitor rankings

Business Development & Project Management

• Serve as a paid media strategist/consultant for strategy creation and act as a liaison between account teams and the SVP, Paid Media.
• Establish / maintain relationships across our global network to streamline paid media efforts and facilitate network-wide digital media trainings: capabilities, best practices, case studies, etc.
• Plan / participate in team trainings and organize digital marketing partner lunch & learns

Client & Stakeholder Engagement

• Build and maintain relationships with media vendors/clients and serve as day to day contact
• Assist in education of internal peers and external clients on paid media and digital trends
• Build and present concepts and programs, both for clients and for new business proposals/opportunities
• Communicate effectively with internal teams and share paid media best practices and POVs throughout our global network
• Participate in online certifications and professional development of the paid media team
• Foster/grow relationships and setup/run campaigns on platforms like The Trade Desk, DV360, Google Ads and more

Experience that contributes to your success:

• At least 3+ years of hands-on experience managing, optimizing, and reporting on The Trade Desk, DV360, Google Ads, etc.
• Solid grasp of programmatic media with personal and professional experience across the programmatic space, and knowledge of emerging trends and technologies (DMPs, DSPs, SSPs, Ad Servers, etc.)
• Understanding of how to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
• An individual who thrives in a fast-paced, dynamic environment, working effectively on your own and with colleagues, clients and partners across organizations and geographies

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster
• Career growth opportunities through continued education, training & develo