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MI
Field Marketing, North America
Mistral AIPalo Alto, United Statesfull_timeVerifiedPosted 3 Jun 2025
About the role
About Mistral
At Mistral AI, we believe in the power of AI to simplify tasks, save time, and enhance learning and creativity. Our technology is designed to integrate seamlessly into daily working life.
We democratize AI through high-performance, optimized, open-source and cutting-edge models, products and solutions. Our comprehensive AI platform is designed to meet enterprise needs, whether on-premises or in cloud environments. Our offerings include le Chat, the AI assistant for life and work.
We are a dynamic, collaborative team passionate about AI and its potential to transform society.Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between France, USA, UK, Germany and Singapore. We are creative, low-ego and team-spirited.
Join us to be part of a pioneering company shaping the future of AI. Together, we can make a meaningful impact. See more about our culture on https://mistral.ai/careers.
Role Summary
We are seeking an experienced leader to build and grow a best-in-class Field Marketing program from scratch, playing a crucial role in driving Mistral's success and growth in the US and Canada. This person will be responsible for planning, executing, and measuring highly impactful regional marketing strategies and programs that drive demand, engage accounts and accelerate pipeline. This role will serve as a critical bridge between marketing and our sales team, creating and executing a plan that engages target audiences across industries and segments within North America. This position will begin as an individual contributor at Mistral AI with significant opportunity to grow and expand the Field Marketing Organization in the future.
What you will doAs our founding Field Marketing leader for North America, you will be responsible for planning and delivering world-class programs to create demand and accelerate pipeline. Working in close collaboration with our North American sales team and the rest of our marketing team, you’ll be our go-to person for smart, impactful and high-ROI programs.
More precisely, you will be be responsible for:
Planning: • Identify key target accounts, segments, industries and regions within North America for focused marketing efforts.• Develop and implement a comprehensive field marketing plan for North America that aligns with and supports sales and marketing goals and priorities for the region.• Identify the optimal mix of programs and experiences to help meet our marketing and sales goals.
Execution:• Be the go-to person driving execution of field marketing plans for North America. • Plan and execute in-person events (e.g. conferences, trade shows, roadshows, executive roundtables, customer user groups), virtual events, and regional webinars. This includes managing logistics, vendor coordination, content development, promotion, and post-event follow-up.• Collaborate with our demand generation team to plan and execute personalized ABM programs for target accounts.
Cross-functional alignment and collaboration:• Act as a trusted marketing partner to the North American sales team.Understand sales priorities and needs, aligning marketing initiatives to support pipeline creation and growth.• Communicate field marketing plans, execution, and impact to our go-to-market team.• Collaborate with our partner team to develop and execute field marketing programs with key partners.
Manage field marketing budget and analytics:• Manage and optimize the North America field marketing budget to maximize impact.• Track, analyze, and report on the performance of all field marketing programs and campaigns, including lead generation, pipeline contribution, and ROI.• Utilize data-driven insights to refine and optimize future field marketing efforts.• Stay informed about market trends, industry developments, and competitor activities within our market.
About you
• Bachelor's degree or beyond.• Extensive track record in the Marketing function at B2B enterprise software / SaaS / tech companies, including +3 yrs dedicated to field marketing.• Proven track record of developing and executing successful regional marketing programs that drive pipeline and revenue growth.• Demonstrated experience in event management (in-person and virtual), including planning, execution, and measurement• Solid experience with digital marketing and social media strategies.• Experience with account-based marketing (ABM
At Mistral AI, we believe in the power of AI to simplify tasks, save time, and enhance learning and creativity. Our technology is designed to integrate seamlessly into daily working life.
We democratize AI through high-performance, optimized, open-source and cutting-edge models, products and solutions. Our comprehensive AI platform is designed to meet enterprise needs, whether on-premises or in cloud environments. Our offerings include le Chat, the AI assistant for life and work.
We are a dynamic, collaborative team passionate about AI and its potential to transform society.Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between France, USA, UK, Germany and Singapore. We are creative, low-ego and team-spirited.
Join us to be part of a pioneering company shaping the future of AI. Together, we can make a meaningful impact. See more about our culture on https://mistral.ai/careers.
Role Summary
We are seeking an experienced leader to build and grow a best-in-class Field Marketing program from scratch, playing a crucial role in driving Mistral's success and growth in the US and Canada. This person will be responsible for planning, executing, and measuring highly impactful regional marketing strategies and programs that drive demand, engage accounts and accelerate pipeline. This role will serve as a critical bridge between marketing and our sales team, creating and executing a plan that engages target audiences across industries and segments within North America. This position will begin as an individual contributor at Mistral AI with significant opportunity to grow and expand the Field Marketing Organization in the future.
What you will doAs our founding Field Marketing leader for North America, you will be responsible for planning and delivering world-class programs to create demand and accelerate pipeline. Working in close collaboration with our North American sales team and the rest of our marketing team, you’ll be our go-to person for smart, impactful and high-ROI programs.
More precisely, you will be be responsible for:
Planning: • Identify key target accounts, segments, industries and regions within North America for focused marketing efforts.• Develop and implement a comprehensive field marketing plan for North America that aligns with and supports sales and marketing goals and priorities for the region.• Identify the optimal mix of programs and experiences to help meet our marketing and sales goals.
Execution:• Be the go-to person driving execution of field marketing plans for North America. • Plan and execute in-person events (e.g. conferences, trade shows, roadshows, executive roundtables, customer user groups), virtual events, and regional webinars. This includes managing logistics, vendor coordination, content development, promotion, and post-event follow-up.• Collaborate with our demand generation team to plan and execute personalized ABM programs for target accounts.
Cross-functional alignment and collaboration:• Act as a trusted marketing partner to the North American sales team.Understand sales priorities and needs, aligning marketing initiatives to support pipeline creation and growth.• Communicate field marketing plans, execution, and impact to our go-to-market team.• Collaborate with our partner team to develop and execute field marketing programs with key partners.
Manage field marketing budget and analytics:• Manage and optimize the North America field marketing budget to maximize impact.• Track, analyze, and report on the performance of all field marketing programs and campaigns, including lead generation, pipeline contribution, and ROI.• Utilize data-driven insights to refine and optimize future field marketing efforts.• Stay informed about market trends, industry developments, and competitor activities within our market.
About you
• Bachelor's degree or beyond.• Extensive track record in the Marketing function at B2B enterprise software / SaaS / tech companies, including +3 yrs dedicated to field marketing.• Proven track record of developing and executing successful regional marketing programs that drive pipeline and revenue growth.• Demonstrated experience in event management (in-person and virtual), including planning, execution, and measurement• Solid experience with digital marketing and social media strategies.• Experience with account-based marketing (ABM
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