VP, Brand Management and Product Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The VP of Brand Management and Product Marketing at Warner Bros Games is a newly created position, bringing together Console/PC and Mobile teams. This role is responsible for driving the strategic marketing vision, enhancing brand growth, player growth, and engagement across all franchises. This position requires a visionary leader adept at navigating a matrixed organization, integrating product development and marketing strategies to achieve global commercial and brand objectives.

We seek someone obsessed with the audience (players, community, and fans), our franchises and games. Curiosity about trends, pop culture, the marketplace, and territory-specific needs, nuances and culturalization is essential. This person must be adept at operating strategically and being a hands-on doer to get the job accomplished within direct and matrixed teams. A strong collaborator who is comfortable driving transformation and the necessary change management is crucial.

Your love for creativity, storytelling, and growing brands must match your expertise at driving player and product fit to deliver sustainable commercial results. Ensuring an insight driven visionary yet robust rationale for the marketing strategy and being adept at measuring success to optimize, balancing short term targets with longer term brand and franchise health is critical. A future marketing mindset is key, balancing proven strategies and continuously testing new methods. The ability to lead and author the work, rather than relying solely on agencies, is also critical. A global mindset is paramount, as you are responsible for delivering global financial and product and brand results.

Charter

• Strategic Leadership and Brand/Product Positioning: Guide the brand positioning by developing comprehensive global marketing strategies for short- and long-term business growth, player acquisition, and engagement. Ensure marketing strategies align with the brand's vision, differentiating Warner Bros Games in the marketplace and enhance loyalty. Develop growth opportunities, collaborate on franchise planning, and participate in the product greenlight process.
• Product Collaboration: Work closely with studios as well as central product and production teams, providing insights on player preferences, trends, and market needs to guide game development experiences delivering RTB’s with relevant and competitive features that deliver the product positioning. Ensure seamless alignment between marketing strategies and game positioning at launch and throughout the game lifecycle.
• Commercial Performance: Develop budget and growth proposals, managing the total marketing budget allocation for global and territory-specific efforts. Focus on delivering targets with an always-optimizing approach, adjusting plans to achieve the best performance. Align marketing plans and strategies to maximize consumer engagement, share of mind, time, and wallet. Oversee marketing initiatives' financial performance, ensuring alignment with P&L objectives and marketing goals. Optimize resource allocation to maximize ROI and drive sustainable revenue growth.
• Global Perspective: Develop marketing strategies that resonate with global and local audiences. Work with insights, regions and territories to deeply understand regional nuances and cultural differences for relevant impactful marketing strategy development. Ensure regional marketing approaches are on brand/strategy to deliver business, brand and audience targets, and our regions are set up for success. Prioritize projects and plans to deliver efficient and sustainable business and brand growth.
• Integrated and Lifecycle Campaigns: Own and be the general manager of the go-to-market process for each game across launch and lifecycle stages, developing compelling multi-channel marketing campaigns with audience targeting and engagement plans that can be optimized and measured at the brand and conversion level. Leverage cross-promotion opportunities and collaboration with other Warner Bros. Discovery divisi