At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re seeking a Staff Brand Designer to lead creative direction and elevate brand craft across campaigns, launches, and experiences. As a Staff-level individual contributor within Brand Studio, you’ll operate as a craft lead—owning day-to-day creative decisions, setting the quality bar, and partnering closely with leadership to evolve Webflow’s brand.

You will be a key driver and decision-maker in day-to-day creative direction, quality, and execution within established brand and strategic direction.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $134,000 - $161,700
    • Zone B: $127,500 - $153,600
    • Zone C: $121,000 - $145,700

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy.

• Reporting to the Director, Brand Studio

As a Staff Brand Designer, you’ll…

• Drive direction & vision
  • Own creative direction for high-impact brand campaigns, launches, and integrated experiences.
  • Serve as a core contributor and driver of Webflow’s visual identity—reshaping, documenting, and shepherding its evolution across the organization.
  • Translate brand and business strategy into cohesive, story-driven creative concepts and systems.
  • Actively shape and evolve Webflow’s visual expression as the brand grows, scales, and responds to a changing landscape.
  • Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives.
• Elevate craft & quality
  • Set and uphold creative standards across the Brand Studio, modeling excellence across systems, storytelling, and execution.
  • Serve as the final craft authority on day-to-day creative decisions, providing clear direction and unblocking teams.
  • Mentor and support designers through thoughtful feedback, critique, and hands-on partnership.
  • Help develop team craft and confidence, raising the overall quality and ambition of Brand Studio work.
  • Balance creative ambition with delivery realities, ensuring quality outcomes at scale.
• Collaborate & scale
  • Partner with Growth, Product Marketing, Integrated Marketing, and Events to align creative direction with business priorities.
  • Act as a senior creative thought partner for designers and project squads.
  • Contribute to creative reviews, showcases, and studio rituals that build alignment and momentum.
  • Help evolve design systems, templates, and processes that enable high-quality work at scale.
  • Explore emerging creative technologies—including motion, 3D, generative tools, and AI—to expand the brand’s expressive potential.

About you:

Requirements:

• 6+ years of experience in brand, campaign, or systems design.
• Demonstrated proficiency of visual direction, desig