Principal Marketing Analyst

 DTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century. And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.
 

But we’re more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities.  When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing.  Are you ready to make that kind of difference? Bring your energy to DTE. Together, we can achieve great things.
 

Testing Required: Not Applicable

Hybrid Role: Must be able to come on-site periodically and reside a commutable distance from the assigned work location.

Emergency Response: Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.

Job Summary

Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.

Key Accountabilities

• Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plans
• Gathers information, analyzes, designs, recommends and implements solutions in area of responsibility
• Manages operations and resources, monitors, reports and develops strategies to improve on key performance metrics
• Creates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals
• Develops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projections
• Interfaces with business units appropriate for the assurance of timely execution of customer-related projects
• Defines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectations
• Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings
• Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff

Minimum Education & Experience Requirements

• Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline and 5+ years of relevant work experience

Other Qualifications

Preferred

• MBA or relevant post-graduate degree.
• EV Experience

 

Other Requirements

• Analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of sources and alternatives, and recommend optimal solutions for various situations.
• Advanced project management skills, including scheduling, estimating and budgeting skill sets.
• Lead continuous improvement efforts and use process design outcomes to solve problems.
• Written, verbal communication and advocacy skills consistent with the ability to present results of projects and research to executivelevel leaders.
• Ability to work in a 'team' and/or 'matrix' structure, supporting multiple clients, procedures and policies.
• Ability to cope with multiple demands from leadership, customers and staff in a positive and professional manner; displays a calm demeanor under pressure.
• Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.
• Proficiency in the Microsoft Office suite, and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3+ year(s) of substantive experience with these applications.

Additional Information

Incumbents may engage in all or some combination of the activities and acc