Senior Specialist CRM Automation & Customer Lifecycle

<p><span><span><strong><span>Senior Specialist CRM Automation &amp; Customer Lifecycle </span></strong></span></span></p> <p> </p> <p><span><span><strong><span><span>CRM Automation &amp; Lifecycle Specialist, Global CRM &amp; Loyalty</span></span></strong></span></span></p> <p><span><span><span><span>Are you a seasoned CRM professional with a passion for building impactful automated customer journeys? </span></span><span><span>Do you have a proven track record in creating seamless, data-driven experiences through advanced e-mail automation? </span></span><span><span>We’re seeking an expert to join the Global CRM &amp; Loyalty team at Pandora, where you’ll play a pivotal role in driving world-class customer engagement for the world’s largest jewellery brand.</span></span></span></span></p> <p> </p> <p><span><span><strong><span><span>Job Description</span></span></strong></span></span></p> <p><span><span><span><span>As the CRM Automation &amp; Lifecycle Specialist, you will be integral in crafting sophisticated, highly personalized automated email flows that elevate customer experiences on a global scale. With hands-on expertise in email marketing automation, you will optimize and refine our setup, ensuring that every journey is precisely tailored to meet the needs of our customers. This is a hands-on role where your technical acumen and strategic insights will drive the success of our email programs and enhance our loyalty initiatives.</span></span></span></span></p> <p> </p> <p><span><span><strong><span><span>Key Responsibilities:</span></span></strong></span></span></p> <ul> <li><span><span><span><span>Design, implement, and optimize customer lifecycle and trigger-based email flows within our Bloomreach platform, ensuring they deliver relevant, personalized experiences on a global scale.</span></span></span></span></li> <li><span><span><span><span>Work closely with markets around the world to provide expert guidance on the effective use of the Bloomreach platform, ensuring best practices are adhered to.</span></span></span></span></li> <li><span><span><span><span>Assess and prioritize incoming requests from global teams and markets, ensuring alignment with strategic objectives and optimal resource allocation</span></span></span></span></li> <li><span><span><span><span>Plan and execute A/B testing strategies for automated email journeys to drive continuous performance improvements and enhance customer engagement.</span></span></span></span></li> <li><span><span><span><span>Troubleshoot and resolve technical issues related to email delivery, formatting, and platform functionality to ensure flawless execution.</span></span></span></span></li> <li><span><span><span><span>Take co-ownership of the Bloomreach platform, overseeing data mapping, backlog management, product feeds, web tracking, and maintaining high data quality standards.</span></span></span></span></li> <li><span><span><span><span>Manage cross-functional projects, leading the development and implementation of large-scale email automation initiatives.</span></span></span></span></li> </ul> <p> </p> <p> </p> <p><span><span><strong><span><span>About You:</span></span></strong><br/><span><span>You are a highly skilled, detail-oriented professional with a deep understanding of customer lifecycle management and email automation. Your hands-on experience in building and optimizing complex email workflows is your strong suit, and you are proficient at integrating technology with marketing strategies to deliver impactful results. You thrive in a collaborative, fast-paced environment and are confident in managing multiple stakeholders to drive projects forward.</span></span></span></span></p> <p> </p> <p><span><span><strong><span><span>Key Qualifications:</span></span></strong></span></span></p> <ul> <li><span><span><span><span>A minimum of 3 years of direct experience in email marketing automation, with a portfolio demonstrating the successful execution of advanced email flows.</span></span></span></span></li> <li><span><span><span><span>Advanced proficiency with marketing automation platforms such as Bloomreach, Salesforce Marketing Cloud, or Adobe Campaign.</span></span></span></span></li> <li><span><span><span><span>Extensive experience in building and managing advanced, personalized email journeys and workflows that drive customer engagement.</span></span></span></span></li> <li><span><span><span><span>Expertise in email marketing analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.</span></span></span></span></li> <li><span><span><span><span>Proficient in basic coding (Jinja/HTML) for dynamic content and personalization, and familiar with leveraging AI tools for enhanced technical setup.</span></span></span></span></li> <li><span><span><span><span>Strong cross-functional collaboration skills, with the ability to manage multiple stakeholders across different teams and regions.</span></span></span></span></li> <li><span><span>