Marketing & Campaigns Consultant

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:  Marketing & Campaigns Consultant, Warner Classics

A little bit about our team:

Warner Classics and its sister imprint, Erato, are home to some of the most celebrated dynamic and artists in the world today, including Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, Alison Balsom and Jakub Jozef Orliński. Our labels have a long and rich history that is distinguished by an array of legendary artists who set new musical standards like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman and Mstislav Rostropovich.

The Warner Classics US team is tasked with developing the commercial success and audience reach of this high-quality and varied roster of frontline artists in the market, as well as creating innovative opportunities to expand engagement with and monetization of our catalog. We work in close collaboration with the other US and global teams, including Commercial, Digital, Sync, Audience and Brands, as well as with the classical repertoire center headquartered in Paris, which oversees A&R, International Marketing, Operations, Finance and Legal Affairs.

Your role:

This dynamic role is on a lively and fast-paced team based in New York, collaborating closely with London and Paris-based colleagues. Your primary responsibilities will be to develop and lead campaigns and projects that drive our artists, catalog and overall business forward, and to enhance our marketing efforts through building, understanding and interpreting audience data.

You will set goals and work to achieve them, whether that’s growing our first-party data on an artist’s superfans, breaking an up-and-coming act, or tapping into our vast catalog of classical music, to introduce an icon of the past to new audiences.

Here you’ll get to:

• Be responsible for campaigns start-to-finish, creating budgets and KPIs with the head of department. Create marketing plans that combine creative, analytical and strategic thinking that drives commercial results across digital and physical formats
• Commission assets (photos, artwork, videos, animations, and podcasts) that bring campaigns to life through creative storytelling
• Onboard and brief external contractors on campaigns and help build our network of top-tier producers, creators, consultants and influencers
• Keep internal and external stakeholders informed of progress, and deliver reports upon competition that illustrate the value added by our team efforts
• Build, analyze, and interpret, and leverage first-party audience data, developing profiles based on tastes, behaviors and consumption habits to advance our artists and campaigns
• Work externally with artists, their stakeholders, DSPs, retailers, advertising and PR agencies, graphic and video designers, content producers, influencers and third-party media, constantly building your network of industry contacts
• Collaborate internally with Warner Music in-house teams dedicated to content production, brand deals, sync, audience/CRM, data analytics, D2C, merchandise and corporate comms, to name a few, leveraging our resources as a major label to build multi-pronged campaigns for artists, releases and catalogue
• Seek out, analyze, and interpret data, keeping on top of campaign performance a