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Digital Project Manager (CRM)

Publicis Groupe
Portugalfull_timeVerifiedPosted 2 Mar 2023

About the role

<h3>Company Description</h3><p>Digitas - We're the premier integrated advertising agency within Publicis Groupe, connecting media, creative, data, and technology to deliver modern marketing. For brands that means we invent and shape new ways for you to connect with people in this increasingly distracted and ad-blocked universe.</p><p>So, the next time you hear media and creativity in the same conversation, get ready for some exciting possibilities to come.</p><h3>Job Description</h3><p>We are looking for a Digital Project Manager to join Digitas’ team in Portugal to manage digital and CRM related projects.</p><p><strong><u>Core Duties and Responsibilities:</u></strong></p><ul><li>Implement the CRM/contact plan and provide inputs to define/refine strategies for CRM/contact activation.</li><li>Manage CRM campaigns, acting as the liaison between the client, local teams, and global teams.</li><li>Ensures the technical feasibility of campaigns and CRM activities.</li><li>Identify and select relevant data to create segments used in CRM Campaigns and builds CRM/PRM audiences for campaigns​ (criteria selection, max/min volume, creation of control groups).</li><li>Ensures the feasibility of defined KPIs and best ways to reach them.</li><li>Participates in performance analysis, creates reports, makes recommendations, and develops best practices and guidelines.</li></ul><p> </p><h3>Qualifications</h3><p><strong><u>Requirements:</u></strong></p><ul><li>2+ years’ experience as a Digital Project Manager, preferably at a digital agency and with hands-on experience on CRM projects (mandatory).</li><li>Exceptional written and verbal communication skills – Portuguese and English (mandatory).</li><li>Excel and MS Office proficiency required.</li><li>Strong time-management and organizational skills.</li><li>Strong client-service orientation and proven team player.</li><li>Flexible to evolving responsibilities and last-minute changes.</li><li>Ability to direct, review and translate post-campaign analytics.</li></ul><p><strong><u>Nice to have:</u></strong></p><ul><li>Business and technical expertise as well as good knowledge of the automotive sector.</li><li>Previous experience on CRM data/analytics.</li><li>Previous experience with Salesforce Marketing Cloud and/or Adobe Experience Cloud.</li></ul><p> </p><h3>Additional Information</h3><ul><li>Hybrid work model;</li></ul>

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Publicis Groupe

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