Associate Marketing Manager

Associate Marketing Manager  

Remote- in the DMV 

Ready to make a difference? 

If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and searching for an Associate Marketing Manager who is excited to join a great team and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We���re looking for talented people ready to fulfill their potential.   

 
Position Overview: 

The Marketing Manager will be part of the energy marketing Account Services team and will work on the planning, development, and implementation of marketing and advertising strategies and communications activities to support our client’s energy efficiency efforts. The Account Services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  

This is predominantly a work-from-home position with periodic working days at our headquarters in Reston, VA. Minimal local travel is required.  

Why you will love working here: 

• Quality of life: Flexible workplace arrangements, work-life balance 

• Investment of the community: Donation matching, volunteer opportunities 

• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 

• And many, many more (Ask your recruiter for more details!) 

 
What you will be doing: 

• Managing the marketing and advertising of assigned residential energy efficiency programs in the Maryland area.  

• Working as client lead for assigned programs to develop and implement marketing and communications plans after client approval, to educate customers about energy efficiency and drive participation in energy efficiency programs. 

• Collaborating with ICF Creative Services team to fulfill the development of marketing materials, which may include digital and social media, websites, brochures, email and direct mail campaigns, video, print, outdoor, etc. 

• Liaising with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc. 

• Leading the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client). 

• Adhering to project budgets and financial protocols for responsible stewardship of expenses. 

• Managing direct and indirect report(s). 

• Preparing monthly reports on activities and results of the marketing program and presenting to clients. 

• Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs. 

• Travel to Reston, VA and other local locations, less than 10% 

What we need you to have (minimum qualifications): 

• Bachelor’s degree in Marketing, Business, or related field 

• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

OR 

• 9+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

What we would like you to have: 

• Business-to-consumer and/or energy marketing experience 

• Working in an advertising agency and/or on a consumer marketing account. 

• Experience driving results through marketing and articulating those results to a variety of stakeholders. 

• Strong PowerPoint and Excel skills 

• Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects. 

• Managing creative teams in the production of various advertising assets.