Senior Manager, Influencer Marketing Baby

Kenvue is currently recruiting for:

Senior Manager, Influencer Marketing Baby - Essential Health (EH)

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Senior Marketing Director, Baby EH.  

Location: Skillman, NJ. Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.

Travel %: 20%. Domestic travel to NYC for agency meetings

Pay: $119,000 - $205,850

What you will do 

We are seeking a talented Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team based in Summit, USA/Skillman USA. The role focuses on leading global influencer marketing initiatives for Johnson’s Baby. This individual will manage influencer marketing strategies, create content, and support global social media efforts to amplify the brand's message.

Key Responsibilities:

Brand & Connections Excellence

·       Develop and deliver global influencer marketing toolkits based on consumer insights and category data for rapid deployment across global regions. 

·       Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create influencer marketing plans that align with Johnson’s Baby brand values and goals. 

·       Maintain strong communication and alignment with local Brand Marketing Communities (BMCs) to ensure consistency in strategy execution. 

·       Lead the creation of content and social media playbooks focused on influencer marketing, ensuring alignment with SOBG principles. 

·       Manage relationships with social media platforms and influencer networks, including TikTok, Instagram, Snapchat, and Facebook.

·       Drive successful influencer marketing campaigns for product launches, ensuring strategies are aligned globally and locally. 

·       Create launch playbooks, to be implemented by regional teams. 

Leadership & Collaboration

·       Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance. 

·       Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets. 

·       Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.